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Thank You For ‘Hanging Out’ With Me

Trends, Branding, Demographics, Direct Mail, Donor Love
By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…
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Text to give

The Key to Raising Money With SMS (Text Messaging)

Trends
It is the new-ish big thing.  You may have heard that London Underground had to bring in quotas to stop every advertisement on the Tube from being a charity ad. You may have also heard about premium SMS (pSMS) trials…
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pareto blog 1 e1515407385241

Fundraising in Australia From Individuals: a Lovely Infographic

Trends, Benchmarking
Every year loads of wonderful Australian and New Zealand charities collaborate on learning about their market together. Here is the infographic summary for Australia.  Useful abroad too! And if you are based in Australia or New Zealand, click here to…
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Fundraising

Is Fundraising Unique in Different Countries?

Digital Fundraising, Bequests and Legacies, Direct Mail, Major and Mid Value Donors, Trends
Learning and sharing across three continents! This ‘winter’ I have headed North. Very north, in fact, starting in Alaska. I am writing this on the plane from Vancouver. I put ‘winter’ in quotes because the big advantage of crossing the…
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101 Fundraising

Is the British Crisis in Fundraising Real? Or a Crisis of Courage?

Trends
If you are interested in the ‘crisis’ in British Fundraising, which started after a charity supporter, Olive Cooke, committed suicide in Bristol, England. Newspapers accused charities of hounding her to death. Her family denied that, but by then the truth…
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Wounded Warrior Project

In Defence of Fundraising

Trends
Excellent stuff from the Charity Defense Council in the USA this week. They called out the mainstream media on damaging press coverage of the Wounded Warrior Project (WWP). In summary, CBS and New York Times reported in unfavourable language about…
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Australia and flag within

The Future of Fundraising in Australia?

Digital Fundraising, Direct Mail, Trends
A recent post by Louise Williams on the Fundraising Institute Australia LinkedIn group recently asked the often repeated question. What will fundraising look like in ten years? What do you think? My thoughts… Looking at the data, it really depends…
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