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Beware Don’t Make These Mistakes When Measuring Success Colin Shaw Featured Image e1519875069306

How the Way You Measure Success Can Shape Your Organization’s Future

Benchmarking, Maths of Fundraising, Trends
When corporations fail to invest in their future, we shake our heads and wonder why they’re so shortsighted. Think of the once-important ice-delivery companies. They didn’t realize they were in the business of providing ice; they apparently thought they were…
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Should My Pareto Score Worry Me?

Trends, Benchmarking, Maths of Fundraising, Monthly Giving
Should you be concerned about your Pareto ‘score’? Following a post on Moceanic Facebook about the Pareto Principle, Daniel Peyton from Habitat for Humanity asked me if there was a Pareto split that a charity fundraiser should be concerned about. For…
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Fundraising

Donor Surveys are Great! But Should We Ask for Money?

Donor Love, Donor Psychology, Major and Mid Value Donors, Maths of Fundraising
Genuine donor surveys are the most powerful tool in fundraising.  They are effectively a large, technological extension of your ears.  And few would argue that listening to individual donors about their motivations, needs and opinions is a bad thing. Whether…
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Pareto Principle

How Accurate is the Pareto Principle?

Maths of Fundraising, Monthly Giving
Hopefully, you know all about the Pareto Principle, also known as the 80/20 rule.   In fundraising, it means concentrating more resources on the 20% of people who would, theoretically, give you 80% of your future revenue.   Pareto2 (Pareto…
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The Pareto Principle

The Pareto Principle – Damian O’Broin’s Latest Blog

Maths of Fundraising
You may like to hear from other fundraisers from time to time, so I’d like to share my friend and fundraising expert, Damian O’Broin’s latest blog on the Pareto Principle. Yes, I know you have heard about this principle a…
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Pareto Principle

Pareto Principle and Direct Mail

Direct Mail, Major and Mid Value Donors, Maths of Fundraising
I’ve reminded you all about the Pareto Principle, and written about Pareto2.  It’s all well and good in theory. But how can it be applied in practice? One of the most obvious applications is when targeting and budgeting in direct…
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Pareto blackboard e1514432915889

Make More for Your Cause With the Pareto Principle

Maths of Fundraising
When we set up Pareto, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…
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