It takes money to make money. Easy to say, not always easy to do. But there’s one way where spending a bit more money yields immediate and often significant return: Create a bigger, better direct mail pack for your top…
Read MoreThe Fundraising Secret Ingredient You’ll Swear by for the Rest of Your Career
My Mom had a secret. It was a magic ingredient she could sprinkle into just about anything she cooked, and it made the food better. More flavorful. Richer. Just yummier in an almost undefinable way. She didn’t want people to…
Read More7 Boring Ways to Transform Your Fundraising
Fresh out of college in the mid-1990s, I took a traveling sales job. My responsibility was to sell as many industrial tools and supplies as possible. Yes, that’s just as exciting as it sounds. My liberal arts education hadn’t trained…
Read MoreNew Year’s Resolutions to Make 2021 Your Best Year Ever
A great way to start the New Year is to think about the positive changes you want to make and put them in writing as Resolutions. Of course, you can do this any time you want, but there’s something about…
Read MoreBoo! 6 Things that Should Scare Fundraisers on Halloween
When Halloween rolls around each year, we see that interesting human impulse to scare ourselves — and others. So people dress up as zombies, monsters, and aliens. (Others dress as princesses or astronauts, which are probably not meant to be…
Read MoreFundraisers Gotta Keep on Truckin’
Remember Keep on Truckin’? It’s a classic slogan and image from the counterculture, created in 1968 by cartoonist R. Crumb. (And if you aren’t humming the Grateful Dead classic “Truckin’,” you might need a little more music in your life!)…
Read MoreYour Calendar for Successful Year-End Fundraising
CLICK HERE to download this blog as a PDF: Your Calendar for Successful Year-End Fundraising. It’s time to get on top of your year-end fundraising. For many organizations, December is go big or go home time — the month that…
Read MoreThe Missing Ingredient That Might Be the Reason You and Your Colleagues Hate Your Job
I ask people all the time what they struggle with in fundraising. Distressingly often they tell me their biggest problem is their fundraising jobs. They love making the world a better place, but the job… it’s just not rewarding. A…
Read MoreIs the Donor Fatigue Monster Hiding under Your Bed?
Most children go through a phase where they believe there’s a monster hiding under their bed. It lives only in their imagination, but it really terrifies them. Why do they do that? In all the history of the world, all…
Read More[WEBINAR REPLAY] COVID-19: 5 Steps to Keep Your Fundraising Strong Through the Crisis
These are uncertain times and so much has changed in the last few weeks, but the team and I here at Moceanic are here to help. I recently ran a free webinar on Facebook, COVID-19: 5 Steps to Keep Your…
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