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Make More for Your Cause With the Pareto Principle

Maths of Fundraising
When we set up Pareto, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…
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Australia and flag within

The Future of Fundraising in Australia?

Digital Fundraising, Direct Mail, Trends
A recent post by Louise Williams on the Fundraising Institute Australia LinkedIn group recently asked the often repeated question. What will fundraising look like in ten years? What do you think? My thoughts… Looking at the data, it really depends…
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