JOINMEMBERS | LOGINLOGIN

Give Your Nonprofit Marketing & Communications Strategies a Boost

Moceanic TFL Logo
JOIN NOW

Are your nonprofit communications helping you to build long-lasting relationships with donors? If you’ve ever struggled with putting together your communications plan, whether it be newsletters, email campaigns, donor surveys, or a fundraising charity letter asking for donations, you are not alone!

Often new fundraisers and nonprofit professionals alike are not sure how to make their donor communications more effective. They might read a blog post every now and then on nonprofit marketing & communications best practice to get some tips. Or, they look at some examples but are not sure how to apply them to their own campaign strategy and organization.

The problem is trying to figure out how to put strategic communication pieces together to create, for example, a compelling charity letter asking for donations — or any nonprofit communications piece — that tells the right stories, touches donors’ hearts, and inspires a lifetime of giving.

When you join The Fundraisingology Lab by Moceanic, you’ll know how to create donor-focused, record-breaking fundraising. You’ll be able to start taking courses and workshops with extensive training on nonprofit communications best practices — AND you’ll get bonuses like checklists, templates, and direct mail fundraising examples. You’ll have a blueprint for all your nonprofit communications right at your fingertips!

Access the full catalog of fundraising courses and workshops, including ones that will help you create a donor-centric charity letter asking for donations and ones that will show you how to do major gift fundraising, nonprofit storytelling, matched giving, integrated campaigns, monthly giving, and much, much more!

Plus, you’ll get ongoing support from the experts and connect with the most generous community of fundraisers. You’ll benefit from lots of practical fundraising training and loads of examples, guides, cheat sheets, and videos.

Get the best fundraising training and the support you need to connect with your donors… grow your income… and master your career. Check out The Fundraisingology Lab by Moceanic and start reaching your fundraising goals today.

Courses

Graphic Design for Fundraising Workshop Logo

Graphic Design for Fundraising

Learn graphic design for fundraising: donor-first direct mail tweaks capture attention, stir hearts, and raise more money. Self-paced nonprofit workshop.

Your donor’s eye moves before their heart. Graphic d for fundraising decides where it lands… and whether a gift follows.

In this fast-paced, myth-busting fundraising design workshop, direct-mail designer John Lepp unpacks decades of split-tests to show how smart direct response design lifts response and deepens donor love.

You’ll discover why the best nonprofit direct mail design feels human, not “brand-polished” — and how every piece in your pack can whisper “open me” and shout “act now” to raise more money.

Walk away with real-world examples, inclusive fundraising design tips, and a stack of donor-first tweaks that add up to big revenue.

Here’s what you’ll learn:

  • How envelopes dominate the mailbox… and the 15-point envelope checklist that gets yours ripped open
  • Donor-first typography, spacing, and white-space rules that make letters easy to read (and impossible to ignore)
  • Inclusive design principles that stir emotion while staying accessible for every supporter
  • Reply-form layouts that guide the pen, reduce friction, and nudge the “yes”
  • Compelling lifts, inserts, and involvement devices that boost response without bloating your budget
  • The ten things every designer must know before touching your next appeal

This self-paced workshop is available exclusively to members of The Fundraisingology Lab by Moceanic. Join now for immediate access to the best fundraising training and tools.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
john lepp
JOIN NOW
Fundraising with AI Logo

AI and Your Fundraising

Master ethical AI fundraising with practical ChatGPT prompts, donor-centric workflows, and time-saving tools—exclusive to The Fundraisingology Lab.

AI fundraising feels like tomorrow, yet it’s already reshaping fundraising today. In this no-coding, no-drama workshop, Sean Triner shows you how to turn large language models and image generators into time-saving AI tools for nonprofits — without losing your warm, donor-centred voice.

You’ll discover:

  • Five high-impact tasks AI can handle in minutes — lightning-fast summaries, outline or idea starters, eye-catching images, and board-ready reports… perfect for small nonprofit teams.
  • Prompt engineering for fundraisers that helps generate donor-loving copy while keeping hallucinations at bay.
  • A repeatable, human-first workflow that adds heart, checks facts, and finishes strong — ethical AI fundraising in action.
  • Fast donor care wins such as thank-you emails, welcome sequences, and social posts — all powered by donor engagement AI and time-saving AI tools.
  • Conversation-starters and checklists you can use with bosses, boards, and colleagues to shape a clear, trusted nonprofit AI policy for your organization.

Bonus — the PDF guide “5 Essential Tools for AI-Assisted Fundraising” — packed with practical AI fundraising tips, a prompt library, an ethical-use framework, a fallacy/fail checklist, sample transparency statements, and a quick-start guide to ChatGPT and other AI models for fundraising.

This self-paced workshop is exclusively available to members of The Fundraisingology Lab by Moceanic — home of the world’s best fundraising training.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
sean triner
JOIN NOW
Moceanic Course Logo Money Mindset

The Money Mindset Workshop

Break through limiting beliefs, build an abundance mindset, and unlock confident fundraising with this psychology-rich workshop.

Fundraising success starts with the way you think about money. In this uplifting and practical workshop, fundraising expert Rhea Wong helps you break through mental barriers that may be quietly holding you back.

If you’ve ever struggled with confidence, discomfort around asking, or a sense that you’re “not good with money,” this course will give you new clarity and control.

You’ll learn how to:

  • Recognize and shift limiting beliefs about money
  • Develop self-coaching habits that build confidence and resilience
  • Understand the emotional patterns behind your fundraising fears
  • Move from scarcity thinking to an abundance mindset
  • Stay grounded and effective no matter the outcome of your ask

Whether you’re cultivating major donors, launching a campaign, or growing your career, this course will help you show up with purpose and power.

PLUS — Bonuses include:

  • Money Mindset Affirmation Cards
  • The Money Mindset Workbook
  • A free chapter from Rhea’s book Get That Money, Honey!

This self-paced course is available exclusively to members of The Fundraisingology Lab by Moceanic. It’s the best fundraising training for fundraisers ready to shift their mindset and raise more with confidence.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
rhea
JOIN NOW
Moceanic Brand Workshop Logo

Build A Fundraising Brand That Raises More Money

Learn how to build a donor-focused nonprofit brand that raises more money — and avoid the costly mistakes most rebrands make.

Make your brand a powerful fundraising asset — not a silent income killer. In this practical, myth-busting workshop, Jeff Brooks — author of The Money-Raising Nonprofit Brand — shows you how to build a fundraising brand that boosts revenue instead of draining it.

Branding doesn’t have to be the enemy of fundraising. But too often, nonprofit rebrands lead to confusion, lost donors, and painful drops in income. This training gives you the tools to prevent that — and the mindset to use fundraising brand strategies as a vehicle for donor connection, not slick visuals that push donors away.

Here’s what you’ll learn:

  • What a nonprofit brand really is — and what it isn’t
  • Why most branding rules (logos, fonts, taglines) don’t raise money — and what does
  • The surprising damage rebrands can do — from revenue loss to donor attrition
  • How to use offers as the foundation of your fundraising brand
  • How to build a clear, actionable Fundraising Brand Guide that anyone on your team can follow

PLUS — get the editable Moceanic Fundraising Brand Guide Template so you can build your own donor-first brand strategy right away.
This self-paced workshop is exclusively available to members of The Fundraisingology Lab by Moceanic. Join now for access to the best fundraising training and tools.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
jeff brooks
JOIN NOW
Moceanic Course Logo Better Together transparent background

Better Together: Diversity, Equity, Inclusion and Belonging

Unlock the transformative power of donor webinars with this fast-paced 60-minute workshop. As donor webinars grow in popularity and accessibility, there’s never been a better time to deepen donor relationships and motivate actions that can significantly boost your fundraising efforts.

Under the guidance of philanthropy expert Steffi Chang, this workshop will explain:

  • The real-world experiences of DEI in the nonprofit sector, based on the personal journey of a professional fundraiser.
  • The impact and the importance of diversity, inclusion, and equity on an organization’s performance, success, and creativity.
  • The role of unconscious biases, how they influence decisions, and strategies to manage them.
  • The crucial components to consider for building a diverse, inclusive, and equitable workplace.
  • Practical strategies to avoid tokenism and foster genuine engagement with employees across all facets of their identities.

PLUS — an exclusive bonus section with a comprehensive list of resources. Explore videos, books, websites, and podcasts that our team found insightful in our journey to understand DEI and systemic racism.

Additionally, watch the panel discussion “How to Grow Love and Tackle Saviorism in Fundraising Copywriting.” The experts discuss how to craft copy that respects beneficiaries. They also talk about inviting donors to make a meaningful difference, while still using emotion and showing need.

Explore the enriching world of DEI in the nonprofit sector. This self-paced workshop is available exclusively for members of The Fundraisingology Lab by Moceanic. Membership includes access to a broad catalog of fundraising workshops and courses. Click the button to join The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Intermediate-Advanced
various presenters
JOIN NOW
Moceanic Course Logo Awesome Donor Webinars 1200

Awesome Donor Webinars

Unlock the transformative power of donor webinars with this fast-paced 60-minute workshop. As donor webinars grow in popularity and accessibility, there’s never been a better time to deepen donor relationships and motivate actions that can significantly boost your fundraising efforts.

Guided by Sean Triner, a sought-after keynote speaker, trainer, and co-founder of Moceanic, this workshop will reveal:

  • How to meticulously plan and structure your webinar for maximum impact.
  • The pivotal roles key people play during the webinar and how to ensure everyone is working in sync.
  • An understanding of the right technical setup, processes, and administration to guarantee your webinar runs smoothly and professionally.
  • The benefits of various donor webinars, including ‘donor love’ webinars for retaining or attracting monthly and bequest donors, and service delivery webinars that equip participants with insights related to your mission.
  • How a well-structured and aptly-titled webinar can propel your cause by driving action from your supporters.
  • The essential components of a high-impact webinar, from weaving a captivating narrative to efficient marketing strategies.
  • Best practices to maintain interest, personalize the experience, and harness technology to its fullest in your webinars.

PLUS — an exclusive bonus section packed with real-world webinar examples from our members.

This self-paced workshop is exclusively available to the members of The Fundraisingology Lab by Moceanic. Membership grants you access to an extensive catalog of fundraising workshops and courses and a welcoming community of like-minded fundraisers. Click the button to join The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Intermediate-Advanced
sean triner
JOIN NOW
feature image with starburst

Crisis Fundraising in the Face of Inflation, Recession, and Other Storms

Practical crisis fundraising strategies for uncertain times. Includes tools for inflation, crisis fundraising appeals, direct mail decline, and COVID-era emergency donor communications.

Discover practical crisis fundraising strategies that help you stay strong — no matter what’s happening in the world. This practical and timely “super-course” brings together multiple Moceanic workshops and expert voices to help you raise more in the face of economic uncertainty, rapid change, and unexpected global events.

Whether you’re navigating inflation, losing longtime fundraising channels, or recovering from the ripple effects of a crisis like COVID-19 through emergency fundraising efforts, this collection of trainings gives you the tools, clarity, and donor-centered strategy to move forward with confidence.

You’ll get access to:

Fundraising in the Face of Inflation, Recession, and Other Storms — with Sean Triner

Learn how to avoid panic cuts, build resilience, and lead with growth-focused strategies — including crisis fundraising appeals, matching gifts, bequests, and monthly giving.

Panel Discussion: The End of Mail? (New Zealand Edition) — with Robyn Tane, Fiona McPhee, and Sean Triner

Explore the shifting role of direct mail and what it means for donor engagement and income in an evolving media landscape.

The End of Checks/Cheques Workshop — with Fiona McPhee

Get practical advice for transitioning donors away from checks and toward sustainable giving methods, while preserving trust and connection.

COVID-19 and Your Fundraising

Legacy trainings from the early days of the pandemic — still packed with timeless guidance on communicating with donors during a crisis, building trust, and keeping generosity flowing under pressure.

You’ll also get tools and templates, including:

  • A proven crisis fundraising appeal starter template
  • Bonus cheat sheets, donor call tips, and communication guides

This collection of workshops is designed to help you weather any storm — and emerge even stronger.

Whether you’re facing economic uncertainty, a sudden drop in giving, or navigating crisis fundraising, this collection equips you to respond with clarity and confidence.

It’s all self-paced and available exclusively to members of The Fundraisingology Lab by Moceanic. Get the best fundraising training for uncertain times, and be ready for whatever comes next.

read more...
Modules: 1
CFRE Points: 1
Intermediate-Advanced
sean triner jeff brooks
JOIN NOW
Moceanic Course Logo The Digital Fundraising Course

The Digital Fundraising Course

Elevate your nonprofit’s online presence and fundraising outcomes! This course, expertly led by James Herlihy, a digital fundraising and campaigning expert, will guide you through mastering the art of digital fundraising, creating impactful webpages, and designing effective email campaigns.

The Digital Fundraising Course unfolds across three insightful workshops:

  1. “Getting Started with Digital Fundraising” navigates the digital universe to leverage diverse tools and connect meaningfully with your audience. Delve into SEO, email campaigns, digital content creation, and social media use.
  2. “Web Pages that Wow” immerses you in supporter journeys and analytics. Discover how to minimize friction and drive donations by customizing content and leveraging homepage potentials for a smooth supporter experience and higher conversion rates.
  3. “Excellent Email for Fundraising” optimizes your digital fundraising with effective email strategies. Learn to craft compelling email campaigns, grow your email list, and engage your supporters with personalized content and A/B testing.

These distinct yet interconnected workshops are each designed to transform your nonprofit’s digital fundraising.

PLUS, your course includes an array of bonus materials that include an online content calendar template, checklists, examples, an email subject line guide, tutorial videos, and more!

If you’re eager to boost your nonprofit’s online fundraising efforts, The Digital Fundraising Course is just for you! Trust in the experienced guidance of Moceanic for practical and results-driven online fundraising courses. This self-paced course is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic today.

read more...
Modules: 3
CFRE Points: 1
Beginner-Advanced
James Herlihy image
JOIN NOW
You Should Test It Graphic

You Should Test It!

It seems like everyone says you should test your fundraising messages. But should you? Find out if testing is right for your nonprofit organization. Jeff Brooks will share some inconvenient truths about testing and how to best optimize your fundraising.

In this fundraising workshop, you’ll discover:

  • Why testing matters in fundraising
  • What A/B testing is
  • What you can (and can’t) learn from testing
  • Whether you (yes, YOU) can test anything
  • How to read your test results

You’ll also find out the reasons NOT to test and what things you shouldn’t waste your time testing. It’s all right here in this insightful workshop!

And like everything we do at The Fundraisingology Lab, we aim to give you all the tools you need to take your fundraising to the next level. You can trust Moceanic for top notch nonprofit communications and fundraising courses online.

This is a self-paced workshop and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
jeff brooks
JOIN NOW
Moceanic CopyClinic CourseLogo

Fundraisingology Copy Clinics

These hugely popular copy review workshops offer members a personalized and objective critique of their appeal letters — taking them from GOOD to GREAT! Members receive helpful, actionable tips from the experts in a compassionate environment.

If you’d like to give your appeal the best chance at immediately increasing revenue for your next appeal, the Fundraisingology Copy Clinics are for YOU! Make your next appeal letter pack stronger with an objective review.

The Fundraisingology Copy Clinics happen periodically during the year. You can also watch recordings of previous clinics to learn the common mistakes fundraisers make when writing appeals — and how to fix them!

The copy clinics are available exclusively to members. You can trust Moceanic for outstanding nonprofit communications and fundraising courses online.

Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1.5
Beginner-Advanced
Presenter Image Julie Cooper jeff brooks
JOIN NOW
Moceanic PlanningHub

The Planning Hub

Need help with your fundraising planning? You’ve come to the right place! In the Planning Hub, you’ll find fillable and auto-calculating Excel spreadsheets, communications calendars, handy templates, and more. You’ll also access videos that will take you step-by-step through each of the resources found in the hub.

The Planning Hub is a collection of valuable planning resources for you. Inside, you’ll discover:

  • Your 3D Fundraising Sense-Check that helps you calculate how much money you could realistically raise. This super-useful tool will guide you through researching the fundraising potential for your organization. In a few easy steps, you’ll be able to look at your fundraising in context!
  • Your Communications Calendar helps you know what fundraising pieces you should send to your donors and when — and how it can be sustainable for your workload. The toolkit contains a PDF guide, a fillable Excel spreadsheet, and two short explainer videos to help you make the most of the calendar!

The Planning Hub just keeps growing as more helpful fundraising tools are added. Don’t miss this valuable resource inside The Fundraisingology Lab by Moceanic.

These timesaving tools will help your fundraising planning so you can raise more money for your cause. You can trust Moceanic for excellent nonprofit communications and fundraising courses online.

The Planning Hub is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 0
Beginner-Advanced
christiana stergiou sean triner
JOIN NOW
Moceanic CourseLogos ThankYouLetter

How to Write Your Best Ever Donation Thank You Letter Every Time

You can conquer the craft of great thank-you letter writing with this inspirational workshop. You’ll find no boilerplate or blather here — only practical, proven advice you can use the very same day! Make any donation thank-you stand out and speak to your donor’s heart.

In one single workshop, Lisa Sargent will walk you through all the ingredients you need to build your best-ever donation thank-you letter – every time – by post or by email.
In this workshop, you’ll discover:

  • The 6 building blocks to create a thank-you letter
  • How to make any donation thank-you stand out
  • Easy and meaningful ways to connect to your donors

PLUS — A bonus thank-you letter template, a swipe file of phrases to use, and a checklist for your thank-you letter!

Kindle good feelings by showing how the donor’s gift is helping in emotional, inspiring ways. You can trust Moceanic for superior nonprofit communications and fundraising courses online.

This is a self-paced workshop and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
lisa sargent
JOIN NOW
Moceanic Fundraising Arts And Culture

Fundraising For Arts and Culture

This 60-minute workshop is for you if you connect with donors who are passionate about arts and culture — or any cause where you aren’t “rescuing” someone from a bad situation. In this fundraising training, you’ll find out how to motivate donors without “big-eyed puppies” — a challenge you can overcome when you know how! With Jeff Brooks.

In this workshop, you’ll discover:

  • The fundraising “rule” that you MUST break — at least some of the time
  • The five key motivations of arts and culture donors
  • Three must-do ways to really connect with donors

PLUS, you’ll get your very own “puppy meter” — Jeff’s fun (and strangely useful) diagnostic tool for fine-tuning your fundraising message!

This workshop is perfect for anyone who fundraises for the performing arts, museums, arts and historic venues, public broadcasting, education, even houses of worship and local parks and gardens.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
JOIN NOW
Donor Care Letters With Love Square

Donor Care Letters with Love

This 60-minute workshop will help you get started with donor care letters. In this fundraising training, you’ll find out if these highly personalized direct mail letters are right for you (and your donors). And you’ll have the basics you need to get started with your very own donor care letter. With Sean Triner.

In this workshop, you’ll discover:

  • What a donor care letter is, if you should send one, who to send it to, and how to create one
  • How this tool can raise more money for your cause by increasing the lifetime contributions by the recipient
  • The elements of your donor care letter pack
  • What to say in your letter and how to say it

PLUS — Bonus workbook with a guide and checklists — and many examples of well-executed donor care letters.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
sean triner
JOIN NOW
Moceanic raise money change world Activism Course

How to Raise Money and Change the World

Do you do activist fundraising? If so, this fundraising training is just for you! Discover hands-on, easy-to-implement, and proven tactics that can help your progressive activist organization raise a lot more money. Taught by fundraising activist Harvey McKinnon, this course will help you bring campaigning and fundraising together in a new way that super-powers both.

Too many progressive organizations struggle with fundraising. They’re not raising what they need to make meaningful change happen. It’s time to change that. And this course will make change happen. For you and your cause.

You’ll learn how to spot opportunities to outflank your opponents. How to write copy that compels people to make gifts to your cause. How to find the best fundraising channels for your organization. How to make video work to rally people and raise money.

With your improved nonprofit communications, you’ll do amazing things like protect civil liberties and promote justice… save the earth and spread peace — and you’ll be a hero to your family and your community.

Four targeted modules will give you proven strategies and techniques to raise millions and change the world:

  1. Fundraising Myths, Realities, and How to Build a Monthly Giving Program
  2. The Secrets of Copy and Design – Motivating Donors to Take Action and to Donate
  3. Campaigning and Fundraising – How to Run Effective Campaigns, Seize Opportunities and use Special Events to Build Connections and Raise Money
  4. Learning How to Ask for the Big Gifts, How to Use Videos and How You Can Get the Ultimate Gift – a Bequest

PLUS — A wealth of bonuses and extras designed to help you put your knowledge to work right away.

“Harvey McKinnon just may be the smartest person at getting people to give money to good causes in North America. He works from his heart. His values are powerful. He inspires people to give.”

– Paul Loeb, Author, Soul of a Citizen

Get ready to discover how to do activist fundraising the right way. You can trust Moceanic for superior, real-world and practical fundraising courses online.

The course is self-paced and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 4
CFRE Points: 8
Beginner-Intermediate
harvey mckinnon
JOIN NOW
Moceanic Storytelling Course

Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling

Find and tell the right stories to inspire your donors to give again and again. In this nonprofit storytelling course taught by expert Jeff Brooks, you’ll discover how to spot a great story — and find the workarounds when you don’t have one. You’ll know how to get the right information even when it’s hard to find. Plus, in this fundraising training, you’ll learn the writing tips that bring your stories to life.

Stories have incredible power to move people to action. But not every story does the job. In fact, even well-written and interesting stories can be irrelevant to your donors, leaving them not one bit more likely to give than they were before. Understanding the ins and outs of fundraising stories will give your entire nonprofit communications a boost.

In this fundraising storytelling course, you’ll discover Jeff Brooks’ eye-opening secrets for telling stories that reach donors’ hearts and minds, inspiring them to care and motivating them to give. Even if you think you have no stories to tell, you’ll discover how to encourage the miracle of charitable giving.

Whether you are new to fundraising, an experienced writer, or in charge of approving fundraising writing, this course will equip you to make the right decisions.

Four example-packed modules will show you how to find the right story that moves donors’ hearts and minds and inspires them to give:

  1. What is a Story?
  2. The Donor’s Story
  3. Powerful Copywriting that Makes your Stories Sing
  4. Getting the Story

PLUS — Bonuses, extras, and nonprofit storytelling examples that will help you put your knowledge to work right away finding and telling those winning stories.

“Jeff Brooks is America’s top fundraising writer.”

Tom Ahern

Based on more than 30 years writing fundraising stories, this fundraising training for nonprofits is a true practitioner’s guide to masterful nonprofit storytelling.

You can trust Moceanic for in-depth, real-world and practical fundraising courses online. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 4
CFRE Points: 12
Beginner-Intermediate
jeff brooks
JOIN NOW
Making Money Donor Newsletter

Making Money With Your Donor Newsletter

Create a donor newsletter that will raise more money! You’ll also improve donor retention and engagement. In this fundraising training course, Tom Ahern will show you how to do it… guiding you step-by-step through the exciting process of turning your newsletter into a revenue-generating powerhouse.

This power-packed course will show you the proven secrets that can transform your newsletter — and your entire fundraising program.

Fundraisers around the world use this formula to produce donor-focused newsletters that raise a lot of money. But more importantly, they cement their relationships with donors who will stick around for the long term.

If this formula helps your newsletter produce double, triple, even TEN times the revenue it did in the past, you won’t be the first. Smart fundraisers are putting Tom Ahern’s proven formula to work every day, all over the world — and reaping the benefits.

Four modules will show you how to make your newsletter a money-maker that donors love:

  1. Building Successful Newsletters
  2. Are You Telling All Your Stories?
  3. Donor-Centricity: The Secret Sauce
  4. Making Your Next Issue Great

PLUS — Bonuses and extras that will help you put your knowledge to work right away. You’ll be fully equipped to write, design, and produce a newsletter that does the job!

“Our donor newsletter went from making zero to becoming a license to print money. It now outperforms our appeals.”

Making Money With Your Donor Newsletter is a self-paced course and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 4
CFRE Points: 10
Beginner-Intermediate
tom ahern
JOIN NOW
Moceanic Supporter Connection Survey

Supporter Connection Survey: The Most Powerful Fundraising Tool

Discover mid-level and major donors you didn’t know you had. You will be able to uncover millions worth of legacy, monthly, and major gifts and improve your ability to communicate with each donor. This fundraising training course, taught by Sean Triner, is your hands-on guide to creating a survey that’s proven to dramatically increase revenue.

The Supporter Connection Survey will rock your world! And this course will show you how to produce the survey and put the results to work. It frequently QUADRUPLES the value of donations from donors surveyed. Many of our members tell us this is their favorite appeal they’ve ever worked on.

Find out how to ask the right questions that not only engage donors, but also uncover those who are ready to do MORE with you. You’ll find mid-level and even major donors who have been “hiding in plain sight.” You’ll find donors ready to include your organization in their Wills — if you ask!

You’ll learn what your most loyal donors love about your organization. Knowing this — and using it — is donor-centrism taken to a new level!

Four modules, each designed to put your survey to work:

  1. Planning for Your Supporter Connection Survey
  2. Your Survey Questions
  3. Getting the Survey Out the Door
  4. Making It All Count. Handling Responses and Communicating with Your Donors

PLUS — Bonus material that will help you bring your learnings to life, including lots of examples of our members’ successful surveys.

“As a very small charity with 600 donors and two members of staff, this has been the best value, the best training, and potentially, the best long-term initiative that we have ever done. I would highly recommend the course.”

  • Judy Elliot, National Director, International China Concern, UK

Get ready to take your fundraising to a new level with The Supporter Connection Survey course. You can trust Moceanic for superior nonprofit communications and fundraising courses online.

This is a self-paced course and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 4
CFRE Points: 13.5
Beginner-Intermediate
sean triner
JOIN NOW

Harvey McKinnon just may be the smartest person at getting people to give money to good causes in North America. He works from his heart. His values are powerful. He inspires people to give.

Paul Loeb
Author, Soul of a Citizen

Making Money with your Donor Newsletter is AMAZING! Don’t miss it – unless you don’t want to make more money for your organization.

Even if you’re not a fundraising professional, maybe especially if you’re not (I’m not), this course is invaluable. It’s chock-full of specific, easy-to-follow, data-driven ideas and inspiration. By the end of the course, you’ll have everything you need to put out an incredible newsletter that your donors will love.

And the Fundraisingology Lab that you get to be part of gives you access to detailed, concrete assistance not just from the incredible Tom Ahern, but also from the fabulous Moceanic team, as well as participants in this and other courses. Seriously, it’s worth every penny!

Lisa Blackwell
Temple Concord - USA

Thank you so much for encouraging me to take Jeff’s Irresistible Communications for Great Nonprofits course.

Even though I am just part way through, not only am I enjoying the course, but I have already applied key strategies that I’ve learned.

One example: I work extensively with Jewish organizations, and Jeff’s course made me realize that I refer a lot to outcomes like “forging strong Jewish identities” or ” living lives guided by Jewish values.”  Outcomes that are far from concrete. As expressed in the course, one cannot take a picture of them. My writing already has a clearer, more focused feel to it based on that one observation.

So please accept my sincere gratitude. The work you are doing with Moceanic is helping organizations raise money to change the world. Hope you feel pretty darn good that you play an active role in that process.

Thanks again.

Raimy Rubin
Creative Director – Israel

The Supporter Connection Survey Course transformed Judy Elliott’s fundraising and her career:

Are your nonprofit communications helping you to build long-lasting relationships with donors? If you’ve ever struggled with putting together your communications plan, whether it be newsletters, email campaigns, donor surveys, or a fundraising charity letter asking for donations, you are not alone!

Often new fundraisers and nonprofit professionals alike are not sure how to make their donor communications more effective. They might read a blog post every now and then on nonprofit marketing & communications best practice to get some tips. Or, they look at some examples but are not sure how to apply them to their own campaign strategy and organization.

The problem is trying to figure out how to put strategic communication pieces together to create, for example, a compelling charity letter asking for donations — or any nonprofit communications piece — that tells the right stories, touches donors’ hearts, and inspires a lifetime of giving.

When you join The Fundraisingology Lab by Moceanic, you’ll know how to create donor-focused, record-breaking fundraising. You’ll be able to start taking courses and workshops with extensive training on nonprofit communications best practices — AND you’ll get bonuses like checklists, templates, and direct mail fundraising examples. You’ll have a blueprint for all your nonprofit communications right at your fingertips!

Access the full catalog of fundraising courses and workshops, including ones that will help you create a donor-centric charity letter asking for donations and ones that will show you how to do major gift fundraising, nonprofit storytelling, matched giving, integrated campaigns, monthly giving, and much, much more!

Plus, you’ll get ongoing support from the experts and connect with the most generous community of fundraisers. You’ll benefit from lots of practical fundraising training and loads of examples, guides, cheat sheets, and videos.

Get the best fundraising training and the support you need to connect with your donors… grow your income… and master your career. Check out The Fundraisingology Lab by Moceanic and start reaching your fundraising goals today.

Courses

Graphic Design for Fundraising Workshop Logo

Graphic Design for Fundraising

Learn graphic design for fundraising: donor-first direct mail tweaks capture attention, stir hearts, and raise more money. Self-paced nonprofit workshop.

Your donor’s eye moves before their heart. Graphic d for fundraising decides where it lands… and whether a gift follows.

In this fast-paced, myth-busting fundraising design workshop, direct-mail designer John Lepp unpacks decades of split-tests to show how smart direct response design lifts response and deepens donor love.

You’ll discover why the best nonprofit direct mail design feels human, not “brand-polished” — and how every piece in your pack can whisper “open me” and shout “act now” to raise more money.

Walk away with real-world examples, inclusive fundraising design tips, and a stack of donor-first tweaks that add up to big revenue.

Here’s what you’ll learn:

  • How envelopes dominate the mailbox… and the 15-point envelope checklist that gets yours ripped open
  • Donor-first typography, spacing, and white-space rules that make letters easy to read (and impossible to ignore)
  • Inclusive design principles that stir emotion while staying accessible for every supporter
  • Reply-form layouts that guide the pen, reduce friction, and nudge the “yes”
  • Compelling lifts, inserts, and involvement devices that boost response without bloating your budget
  • The ten things every designer must know before touching your next appeal

This self-paced workshop is available exclusively to members of The Fundraisingology Lab by Moceanic. Join now for immediate access to the best fundraising training and tools.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
john lepp
JOIN NOW
Fundraising with AI Logo

AI and Your Fundraising

Master ethical AI fundraising with practical ChatGPT prompts, donor-centric workflows, and time-saving tools—exclusive to The Fundraisingology Lab.

AI fundraising feels like tomorrow, yet it’s already reshaping fundraising today. In this no-coding, no-drama workshop, Sean Triner shows you how to turn large language models and image generators into time-saving AI tools for nonprofits — without losing your warm, donor-centred voice.

You’ll discover:

  • Five high-impact tasks AI can handle in minutes — lightning-fast summaries, outline or idea starters, eye-catching images, and board-ready reports… perfect for small nonprofit teams.
  • Prompt engineering for fundraisers that helps generate donor-loving copy while keeping hallucinations at bay.
  • A repeatable, human-first workflow that adds heart, checks facts, and finishes strong — ethical AI fundraising in action.
  • Fast donor care wins such as thank-you emails, welcome sequences, and social posts — all powered by donor engagement AI and time-saving AI tools.
  • Conversation-starters and checklists you can use with bosses, boards, and colleagues to shape a clear, trusted nonprofit AI policy for your organization.

Bonus — the PDF guide “5 Essential Tools for AI-Assisted Fundraising” — packed with practical AI fundraising tips, a prompt library, an ethical-use framework, a fallacy/fail checklist, sample transparency statements, and a quick-start guide to ChatGPT and other AI models for fundraising.

This self-paced workshop is exclusively available to members of The Fundraisingology Lab by Moceanic — home of the world’s best fundraising training.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
sean triner
JOIN NOW
Moceanic Course Logo Money Mindset

The Money Mindset Workshop

Break through limiting beliefs, build an abundance mindset, and unlock confident fundraising with this psychology-rich workshop.

Fundraising success starts with the way you think about money. In this uplifting and practical workshop, fundraising expert Rhea Wong helps you break through mental barriers that may be quietly holding you back.

If you’ve ever struggled with confidence, discomfort around asking, or a sense that you’re “not good with money,” this course will give you new clarity and control.

You’ll learn how to:

  • Recognize and shift limiting beliefs about money
  • Develop self-coaching habits that build confidence and resilience
  • Understand the emotional patterns behind your fundraising fears
  • Move from scarcity thinking to an abundance mindset
  • Stay grounded and effective no matter the outcome of your ask

Whether you’re cultivating major donors, launching a campaign, or growing your career, this course will help you show up with purpose and power.

PLUS — Bonuses include:

  • Money Mindset Affirmation Cards
  • The Money Mindset Workbook
  • A free chapter from Rhea’s book Get That Money, Honey!

This self-paced course is available exclusively to members of The Fundraisingology Lab by Moceanic. It’s the best fundraising training for fundraisers ready to shift their mindset and raise more with confidence.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
rhea
JOIN NOW
Moceanic Brand Workshop Logo

Build A Fundraising Brand That Raises More Money

Learn how to build a donor-focused nonprofit brand that raises more money — and avoid the costly mistakes most rebrands make.

Make your brand a powerful fundraising asset — not a silent income killer. In this practical, myth-busting workshop, Jeff Brooks — author of The Money-Raising Nonprofit Brand — shows you how to build a fundraising brand that boosts revenue instead of draining it.

Branding doesn’t have to be the enemy of fundraising. But too often, nonprofit rebrands lead to confusion, lost donors, and painful drops in income. This training gives you the tools to prevent that — and the mindset to use fundraising brand strategies as a vehicle for donor connection, not slick visuals that push donors away.

Here’s what you’ll learn:

  • What a nonprofit brand really is — and what it isn’t
  • Why most branding rules (logos, fonts, taglines) don’t raise money — and what does
  • The surprising damage rebrands can do — from revenue loss to donor attrition
  • How to use offers as the foundation of your fundraising brand
  • How to build a clear, actionable Fundraising Brand Guide that anyone on your team can follow

PLUS — get the editable Moceanic Fundraising Brand Guide Template so you can build your own donor-first brand strategy right away.
This self-paced workshop is exclusively available to members of The Fundraisingology Lab by Moceanic. Join now for access to the best fundraising training and tools.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
jeff brooks
JOIN NOW
Moceanic Course Logo Better Together transparent background

Better Together: Diversity, Equity, Inclusion and Belonging

Unlock the transformative power of donor webinars with this fast-paced 60-minute workshop. As donor webinars grow in popularity and accessibility, there’s never been a better time to deepen donor relationships and motivate actions that can significantly boost your fundraising efforts.

Under the guidance of philanthropy expert Steffi Chang, this workshop will explain:

  • The real-world experiences of DEI in the nonprofit sector, based on the personal journey of a professional fundraiser.
  • The impact and the importance of diversity, inclusion, and equity on an organization’s performance, success, and creativity.
  • The role of unconscious biases, how they influence decisions, and strategies to manage them.
  • The crucial components to consider for building a diverse, inclusive, and equitable workplace.
  • Practical strategies to avoid tokenism and foster genuine engagement with employees across all facets of their identities.

PLUS — an exclusive bonus section with a comprehensive list of resources. Explore videos, books, websites, and podcasts that our team found insightful in our journey to understand DEI and systemic racism.

Additionally, watch the panel discussion “How to Grow Love and Tackle Saviorism in Fundraising Copywriting.” The experts discuss how to craft copy that respects beneficiaries. They also talk about inviting donors to make a meaningful difference, while still using emotion and showing need.

Explore the enriching world of DEI in the nonprofit sector. This self-paced workshop is available exclusively for members of The Fundraisingology Lab by Moceanic. Membership includes access to a broad catalog of fundraising workshops and courses. Click the button to join The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Intermediate-Advanced
various presenters
JOIN NOW
Moceanic Course Logo Awesome Donor Webinars 1200

Awesome Donor Webinars

Unlock the transformative power of donor webinars with this fast-paced 60-minute workshop. As donor webinars grow in popularity and accessibility, there’s never been a better time to deepen donor relationships and motivate actions that can significantly boost your fundraising efforts.

Guided by Sean Triner, a sought-after keynote speaker, trainer, and co-founder of Moceanic, this workshop will reveal:

  • How to meticulously plan and structure your webinar for maximum impact.
  • The pivotal roles key people play during the webinar and how to ensure everyone is working in sync.
  • An understanding of the right technical setup, processes, and administration to guarantee your webinar runs smoothly and professionally.
  • The benefits of various donor webinars, including ‘donor love’ webinars for retaining or attracting monthly and bequest donors, and service delivery webinars that equip participants with insights related to your mission.
  • How a well-structured and aptly-titled webinar can propel your cause by driving action from your supporters.
  • The essential components of a high-impact webinar, from weaving a captivating narrative to efficient marketing strategies.
  • Best practices to maintain interest, personalize the experience, and harness technology to its fullest in your webinars.

PLUS — an exclusive bonus section packed with real-world webinar examples from our members.

This self-paced workshop is exclusively available to the members of The Fundraisingology Lab by Moceanic. Membership grants you access to an extensive catalog of fundraising workshops and courses and a welcoming community of like-minded fundraisers. Click the button to join The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Intermediate-Advanced
sean triner
JOIN NOW
feature image with starburst

Crisis Fundraising in the Face of Inflation, Recession, and Other Storms

Practical crisis fundraising strategies for uncertain times. Includes tools for inflation, crisis fundraising appeals, direct mail decline, and COVID-era emergency donor communications.

Discover practical crisis fundraising strategies that help you stay strong — no matter what’s happening in the world. This practical and timely “super-course” brings together multiple Moceanic workshops and expert voices to help you raise more in the face of economic uncertainty, rapid change, and unexpected global events.

Whether you’re navigating inflation, losing longtime fundraising channels, or recovering from the ripple effects of a crisis like COVID-19 through emergency fundraising efforts, this collection of trainings gives you the tools, clarity, and donor-centered strategy to move forward with confidence.

You’ll get access to:

Fundraising in the Face of Inflation, Recession, and Other Storms — with Sean Triner

Learn how to avoid panic cuts, build resilience, and lead with growth-focused strategies — including crisis fundraising appeals, matching gifts, bequests, and monthly giving.

Panel Discussion: The End of Mail? (New Zealand Edition) — with Robyn Tane, Fiona McPhee, and Sean Triner

Explore the shifting role of direct mail and what it means for donor engagement and income in an evolving media landscape.

The End of Checks/Cheques Workshop — with Fiona McPhee

Get practical advice for transitioning donors away from checks and toward sustainable giving methods, while preserving trust and connection.

COVID-19 and Your Fundraising

Legacy trainings from the early days of the pandemic — still packed with timeless guidance on communicating with donors during a crisis, building trust, and keeping generosity flowing under pressure.

You’ll also get tools and templates, including:

  • A proven crisis fundraising appeal starter template
  • Bonus cheat sheets, donor call tips, and communication guides

This collection of workshops is designed to help you weather any storm — and emerge even stronger.

Whether you’re facing economic uncertainty, a sudden drop in giving, or navigating crisis fundraising, this collection equips you to respond with clarity and confidence.

It’s all self-paced and available exclusively to members of The Fundraisingology Lab by Moceanic. Get the best fundraising training for uncertain times, and be ready for whatever comes next.

read more...
Modules: 1
CFRE Points: 1
Intermediate-Advanced
sean triner jeff brooks
JOIN NOW
Moceanic Course Logo The Digital Fundraising Course

The Digital Fundraising Course

Elevate your nonprofit’s online presence and fundraising outcomes! This course, expertly led by James Herlihy, a digital fundraising and campaigning expert, will guide you through mastering the art of digital fundraising, creating impactful webpages, and designing effective email campaigns.

The Digital Fundraising Course unfolds across three insightful workshops:

  1. “Getting Started with Digital Fundraising” navigates the digital universe to leverage diverse tools and connect meaningfully with your audience. Delve into SEO, email campaigns, digital content creation, and social media use.
  2. “Web Pages that Wow” immerses you in supporter journeys and analytics. Discover how to minimize friction and drive donations by customizing content and leveraging homepage potentials for a smooth supporter experience and higher conversion rates.
  3. “Excellent Email for Fundraising” optimizes your digital fundraising with effective email strategies. Learn to craft compelling email campaigns, grow your email list, and engage your supporters with personalized content and A/B testing.

These distinct yet interconnected workshops are each designed to transform your nonprofit’s digital fundraising.

PLUS, your course includes an array of bonus materials that include an online content calendar template, checklists, examples, an email subject line guide, tutorial videos, and more!

If you’re eager to boost your nonprofit’s online fundraising efforts, The Digital Fundraising Course is just for you! Trust in the experienced guidance of Moceanic for practical and results-driven online fundraising courses. This self-paced course is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic today.

read more...
Modules: 3
CFRE Points: 1
Beginner-Advanced
James Herlihy image
JOIN NOW
You Should Test It Graphic

You Should Test It!

It seems like everyone says you should test your fundraising messages. But should you? Find out if testing is right for your nonprofit organization. Jeff Brooks will share some inconvenient truths about testing and how to best optimize your fundraising.

In this fundraising workshop, you’ll discover:

  • Why testing matters in fundraising
  • What A/B testing is
  • What you can (and can’t) learn from testing
  • Whether you (yes, YOU) can test anything
  • How to read your test results

You’ll also find out the reasons NOT to test and what things you shouldn’t waste your time testing. It’s all right here in this insightful workshop!

And like everything we do at The Fundraisingology Lab, we aim to give you all the tools you need to take your fundraising to the next level. You can trust Moceanic for top notch nonprofit communications and fundraising courses online.

This is a self-paced workshop and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Advanced
jeff brooks
JOIN NOW
Moceanic CopyClinic CourseLogo

Fundraisingology Copy Clinics

These hugely popular copy review workshops offer members a personalized and objective critique of their appeal letters — taking them from GOOD to GREAT! Members receive helpful, actionable tips from the experts in a compassionate environment.

If you’d like to give your appeal the best chance at immediately increasing revenue for your next appeal, the Fundraisingology Copy Clinics are for YOU! Make your next appeal letter pack stronger with an objective review.

The Fundraisingology Copy Clinics happen periodically during the year. You can also watch recordings of previous clinics to learn the common mistakes fundraisers make when writing appeals — and how to fix them!

The copy clinics are available exclusively to members. You can trust Moceanic for outstanding nonprofit communications and fundraising courses online.

Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1.5
Beginner-Advanced
Presenter Image Julie Cooper jeff brooks
JOIN NOW
Moceanic PlanningHub

The Planning Hub

Need help with your fundraising planning? You’ve come to the right place! In the Planning Hub, you’ll find fillable and auto-calculating Excel spreadsheets, communications calendars, handy templates, and more. You’ll also access videos that will take you step-by-step through each of the resources found in the hub.

The Planning Hub is a collection of valuable planning resources for you. Inside, you’ll discover:

  • Your 3D Fundraising Sense-Check that helps you calculate how much money you could realistically raise. This super-useful tool will guide you through researching the fundraising potential for your organization. In a few easy steps, you’ll be able to look at your fundraising in context!
  • Your Communications Calendar helps you know what fundraising pieces you should send to your donors and when — and how it can be sustainable for your workload. The toolkit contains a PDF guide, a fillable Excel spreadsheet, and two short explainer videos to help you make the most of the calendar!

The Planning Hub just keeps growing as more helpful fundraising tools are added. Don’t miss this valuable resource inside The Fundraisingology Lab by Moceanic.

These timesaving tools will help your fundraising planning so you can raise more money for your cause. You can trust Moceanic for excellent nonprofit communications and fundraising courses online.

The Planning Hub is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 0
Beginner-Advanced
christiana stergiou sean triner
JOIN NOW
Moceanic CourseLogos ThankYouLetter

How to Write Your Best Ever Donation Thank You Letter Every Time

You can conquer the craft of great thank-you letter writing with this inspirational workshop. You’ll find no boilerplate or blather here — only practical, proven advice you can use the very same day! Make any donation thank-you stand out and speak to your donor’s heart.

In one single workshop, Lisa Sargent will walk you through all the ingredients you need to build your best-ever donation thank-you letter – every time – by post or by email.
In this workshop, you’ll discover:

  • The 6 building blocks to create a thank-you letter
  • How to make any donation thank-you stand out
  • Easy and meaningful ways to connect to your donors

PLUS — A bonus thank-you letter template, a swipe file of phrases to use, and a checklist for your thank-you letter!

Kindle good feelings by showing how the donor’s gift is helping in emotional, inspiring ways. You can trust Moceanic for superior nonprofit communications and fundraising courses online.

This is a self-paced workshop and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
lisa sargent
JOIN NOW
Moceanic Fundraising Arts And Culture

Fundraising For Arts and Culture

This 60-minute workshop is for you if you connect with donors who are passionate about arts and culture — or any cause where you aren’t “rescuing” someone from a bad situation. In this fundraising training, you’ll find out how to motivate donors without “big-eyed puppies” — a challenge you can overcome when you know how! With Jeff Brooks.

In this workshop, you’ll discover:

  • The fundraising “rule” that you MUST break — at least some of the time
  • The five key motivations of arts and culture donors
  • Three must-do ways to really connect with donors

PLUS, you’ll get your very own “puppy meter” — Jeff’s fun (and strangely useful) diagnostic tool for fine-tuning your fundraising message!

This workshop is perfect for anyone who fundraises for the performing arts, museums, arts and historic venues, public broadcasting, education, even houses of worship and local parks and gardens.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
jeff brooks
JOIN NOW
Donor Care Letters With Love Square

Donor Care Letters with Love

This 60-minute workshop will help you get started with donor care letters. In this fundraising training, you’ll find out if these highly personalized direct mail letters are right for you (and your donors). And you’ll have the basics you need to get started with your very own donor care letter. With Sean Triner.

In this workshop, you’ll discover:

  • What a donor care letter is, if you should send one, who to send it to, and how to create one
  • How this tool can raise more money for your cause by increasing the lifetime contributions by the recipient
  • The elements of your donor care letter pack
  • What to say in your letter and how to say it

PLUS — Bonus workbook with a guide and checklists — and many examples of well-executed donor care letters.

This workshop is self-paced and is exclusively available to members. Moceanic offers a full catalog of workshops and fundraising courses online. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 1
CFRE Points: 1
Beginner-Intermediate
sean triner
JOIN NOW
Moceanic raise money change world Activism Course

How to Raise Money and Change the World

Do you do activist fundraising? If so, this fundraising training is just for you! Discover hands-on, easy-to-implement, and proven tactics that can help your progressive activist organization raise a lot more money. Taught by fundraising activist Harvey McKinnon, this course will help you bring campaigning and fundraising together in a new way that super-powers both.

Too many progressive organizations struggle with fundraising. They’re not raising what they need to make meaningful change happen. It’s time to change that. And this course will make change happen. For you and your cause.

You’ll learn how to spot opportunities to outflank your opponents. How to write copy that compels people to make gifts to your cause. How to find the best fundraising channels for your organization. How to make video work to rally people and raise money.

With your improved nonprofit communications, you’ll do amazing things like protect civil liberties and promote justice… save the earth and spread peace — and you’ll be a hero to your family and your community.

Four targeted modules will give you proven strategies and techniques to raise millions and change the world:

  1. Fundraising Myths, Realities, and How to Build a Monthly Giving Program
  2. The Secrets of Copy and Design – Motivating Donors to Take Action and to Donate
  3. Campaigning and Fundraising – How to Run Effective Campaigns, Seize Opportunities and use Special Events to Build Connections and Raise Money
  4. Learning How to Ask for the Big Gifts, How to Use Videos and How You Can Get the Ultimate Gift – a Bequest

PLUS — A wealth of bonuses and extras designed to help you put your knowledge to work right away.

“Harvey McKinnon just may be the smartest person at getting people to give money to good causes in North America. He works from his heart. His values are powerful. He inspires people to give.”

– Paul Loeb, Author, Soul of a Citizen

Get ready to discover how to do activist fundraising the right way. You can trust Moceanic for superior, real-world and practical fundraising courses online.

The course is self-paced and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 4
CFRE Points: 8
Beginner-Intermediate
harvey mckinnon
JOIN NOW
Moceanic Storytelling Course

Your Blueprint for Donor-Focused, High-Revenue Fundraising Storytelling

Find and tell the right stories to inspire your donors to give again and again. In this nonprofit storytelling course taught by expert Jeff Brooks, you’ll discover how to spot a great story — and find the workarounds when you don’t have one. You’ll know how to get the right information even when it’s hard to find. Plus, in this fundraising training, you’ll learn the writing tips that bring your stories to life.

Stories have incredible power to move people to action. But not every story does the job. In fact, even well-written and interesting stories can be irrelevant to your donors, leaving them not one bit more likely to give than they were before. Understanding the ins and outs of fundraising stories will give your entire nonprofit communications a boost.

In this fundraising storytelling course, you’ll discover Jeff Brooks’ eye-opening secrets for telling stories that reach donors’ hearts and minds, inspiring them to care and motivating them to give. Even if you think you have no stories to tell, you’ll discover how to encourage the miracle of charitable giving.

Whether you are new to fundraising, an experienced writer, or in charge of approving fundraising writing, this course will equip you to make the right decisions.

Four example-packed modules will show you how to find the right story that moves donors’ hearts and minds and inspires them to give:

  1. What is a Story?
  2. The Donor’s Story
  3. Powerful Copywriting that Makes your Stories Sing
  4. Getting the Story

PLUS — Bonuses, extras, and nonprofit storytelling examples that will help you put your knowledge to work right away finding and telling those winning stories.

“Jeff Brooks is America’s top fundraising writer.”

Tom Ahern

Based on more than 30 years writing fundraising stories, this fundraising training for nonprofits is a true practitioner’s guide to masterful nonprofit storytelling.

You can trust Moceanic for in-depth, real-world and practical fundraising courses online. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 4
CFRE Points: 12
Beginner-Intermediate
jeff brooks
JOIN NOW
Making Money Donor Newsletter

Making Money With Your Donor Newsletter

Create a donor newsletter that will raise more money! You’ll also improve donor retention and engagement. In this fundraising training course, Tom Ahern will show you how to do it… guiding you step-by-step through the exciting process of turning your newsletter into a revenue-generating powerhouse.

This power-packed course will show you the proven secrets that can transform your newsletter — and your entire fundraising program.

Fundraisers around the world use this formula to produce donor-focused newsletters that raise a lot of money. But more importantly, they cement their relationships with donors who will stick around for the long term.

If this formula helps your newsletter produce double, triple, even TEN times the revenue it did in the past, you won’t be the first. Smart fundraisers are putting Tom Ahern’s proven formula to work every day, all over the world — and reaping the benefits.

Four modules will show you how to make your newsletter a money-maker that donors love:

  1. Building Successful Newsletters
  2. Are You Telling All Your Stories?
  3. Donor-Centricity: The Secret Sauce
  4. Making Your Next Issue Great

PLUS — Bonuses and extras that will help you put your knowledge to work right away. You’ll be fully equipped to write, design, and produce a newsletter that does the job!

“Our donor newsletter went from making zero to becoming a license to print money. It now outperforms our appeals.”

Making Money With Your Donor Newsletter is a self-paced course and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 4
CFRE Points: 10
Beginner-Intermediate
tom ahern
JOIN NOW
Moceanic Supporter Connection Survey

Supporter Connection Survey: The Most Powerful Fundraising Tool

Discover mid-level and major donors you didn’t know you had. You will be able to uncover millions worth of legacy, monthly, and major gifts and improve your ability to communicate with each donor. This fundraising training course, taught by Sean Triner, is your hands-on guide to creating a survey that’s proven to dramatically increase revenue.

The Supporter Connection Survey will rock your world! And this course will show you how to produce the survey and put the results to work. It frequently QUADRUPLES the value of donations from donors surveyed. Many of our members tell us this is their favorite appeal they’ve ever worked on.

Find out how to ask the right questions that not only engage donors, but also uncover those who are ready to do MORE with you. You’ll find mid-level and even major donors who have been “hiding in plain sight.” You’ll find donors ready to include your organization in their Wills — if you ask!

You’ll learn what your most loyal donors love about your organization. Knowing this — and using it — is donor-centrism taken to a new level!

Four modules, each designed to put your survey to work:

  1. Planning for Your Supporter Connection Survey
  2. Your Survey Questions
  3. Getting the Survey Out the Door
  4. Making It All Count. Handling Responses and Communicating with Your Donors

PLUS — Bonus material that will help you bring your learnings to life, including lots of examples of our members’ successful surveys.

“As a very small charity with 600 donors and two members of staff, this has been the best value, the best training, and potentially, the best long-term initiative that we have ever done. I would highly recommend the course.”

  • Judy Elliot, National Director, International China Concern, UK

Get ready to take your fundraising to a new level with The Supporter Connection Survey course. You can trust Moceanic for superior nonprofit communications and fundraising courses online.

This is a self-paced course and is exclusively available to members. Get the best fundraising training today. Click the button to check out The Fundraisingology Lab by Moceanic.

read more...
Modules: 4
CFRE Points: 13.5
Beginner-Intermediate
sean triner
JOIN NOW

Reviews

Videos

The Supporter Connection Survey Course transformed Judy Elliott’s fundraising and her career:

View All Courses
Join the Fundraisingology Lab

Get practical training to take your fundraising to the next level.

The Fundraisingology Lab by Moceanic offers smart fundraisers like you training that will help you connect with your donors, increase your income, and master your career.

This website uses cookies to improve your experience. If you continue to use this site, you agree with it.