A weekly email with practical fundraising tips from people who know what works.

Fundraising is tough. There’s always pressure to raise more, retain donors, and do more with less.

What you need is a reliable source of practical, evidence-based ideas you can actually use.

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Every week, you’ll get a focused, readable article from fundraising experts with decades of real-world experience. It’s free, useful, and thousands of fundraisers around the world count on it.

What you’ll learn:

• Writing appeals that move donors to give
• The psychology behind why people give, lapse, and upgrade
• Monthly giving strategies that build long-term income
• What the latest research says about donor retention
• Direct mail, digital, bequests and more — in plain language with practical takeaways.