Your donor’s eye moves before their heart. Graphic d for fundraising decides where it lands… and whether a gift follows.

In this fast-paced, myth-busting fundraising design workshop, direct-mail designer John Lepp unpacks decades of split-tests to show how smart direct response design lifts response and deepens donor love.

You’ll discover why the best nonprofit direct mail design feels human, not “brand-polished” — and how every piece in your pack can whisper “open me” and shout “act now” to raise more money.

Walk away with real-world examples, inclusive fundraising design tips, and a stack of donor-first tweaks that add up to big revenue.

Here’s what you’ll learn:

• How envelopes dominate the mailbox… and the 15-point envelope checklist that gets yours ripped open
• Donor-first typography, spacing, and white-space rules that make letters easy to read (and impossible to ignore)
• Inclusive design principles that stir emotion while staying accessible for every supporter
• Reply-form layouts that guide the pen, reduce friction, and nudge the “yes”
• Compelling lifts, inserts, and involvement devices that boost response without bloating your budget
• The ten things every designer must know before touching your next appeal

This self-paced workshop is available exclusively to members of The Fundraisingology Lab by Moceanic. Join now for immediate access to the best fundraising training and tools.