Make your brand a powerful fundraising asset — not a silent income killer. In this practical, myth-busting workshop, Jeff Brooks — author of The Money-Raising Nonprofit Brand — shows you how to build a fundraising brand that boosts revenue instead of draining it.

Branding doesn’t have to be the enemy of fundraising. But too often, nonprofit rebrands lead to confusion, lost donors, and painful drops in income. This training gives you the tools to prevent that — and the mindset to use fundraising brand strategies as a vehicle for donor connection, not slick visuals that push donors away.

Here’s what you’ll learn:

• What a nonprofit brand really is — and what it isn’t
• Why most branding rules (logos, fonts, taglines) don’t raise money — and what does
• The surprising damage rebrands can do — from revenue loss to donor attrition
• How to use offers as the foundation of your fundraising brand
• How to build a clear, actionable Fundraising Brand Guide that anyone on your team can follow

PLUS — get the editable Moceanic Fundraising Brand Guide Template so you can build your own donor-first brand strategy right away.
This self-paced workshop is exclusively available to members of The Fundraisingology Lab by Moceanic. Join now for access to the best fundraising training and tools.