This course is a step-by-step guide that will make your direct mail appeals easy! Discover the labor-savers and workarounds. Avoid the mistakes that almost everyone makes. From the outer envelope to the most unusual “lift” piece, you’ll know what to do, and how to do it.

You will learn how to create direct mail that will have your donors giving … giving joyfully … and giving again — like never before.

If you’re a beginner… you will learn all the nonprofit communications essentials you need to get started and be successful right away. If you are an experienced fundraiser… you will gain insights that will save you time and money — and boost your results.

Four modules will help to make your direct mail work wonders:

1. The Foundation of Success: Before You Start
2. The Heart of Direct Mail: The Letter and Reply Coupon
3. Everything Else That Makes Your Mail Sing: The Outer Envelope and More
4. After You Mail: What You Need to Know About Thanking Donors and Other Next Steps

PLUS — Bonuses and extras designed to help you put your knowledge to work right away.

“I thought I was doing pretty well after taking a few courses and reading books, but after training with Jeff everything changed. And when I put my refreshed and much grown knowledge into practice, the result was the best appeal I’ve ever written which raised around $100K in a month from an audience of 9K people.”