Yes! Donor care and stewardship are important to us, and we want to identify more wonderful supporters willing to put us in their will, improve major donor giving and boost our appeals. Please help us get a Supporter Connection Survey to our donors.
This survey is not about donors in the plural. It isn’t about research. And it isn’t about leading people into donating (although it may still contain a financial ask). It is about the donor! It is about that individual who received the survey and completed it.
Supporter connection surveys are amazing because;
Nearly all donors in Australia, who have told charities they put the charity in their will, did so because of this type of survey. Well over half of all legacy leads are identified by these surveys. Most charities in Australia see these surveys as an essential and significant part of any bequest (legacy) program.
They can even be used as a case for support for major donor approaches!
If planned carefully, the questions are tailored nicely to reflect the donor’s answers in future campaigns, demonstrating how you care about that donor and that you really are listening.
Any mass donor communication program to wonderful donors that doesn’t have surveys is missing out. Potentially, missing out on millions.
*The future value of potential legacies identified by nearly every one of these surveys we have ever seen dwarfs the previous annual income in donations from surveyed donors. However – you still must follow up these potential legators, and results will vary by charity.
“As a very small charity with 600 donors and two members of staff… this has been the best value, the best training, and potentially, the best long-term initiative that we have ever done. I would highly recommend the course, especially to any small organisations who might be thinking, ‘We’re too small to do this.’ I would just go for it. You’ve got nothing to lose, everything to gain.”
Judy Elliot
National Director International China Concern, UK
“IMHO: The best, most thorough, most entertaining, most valuable training ever. Never-ending bonus materials, too.”
Steve Herlich
Vice President of Development Morningside Ministries, San Antonio, USA
“I was very impressed that this course covered both the basics of doing a survey, and also the more advanced things you could do to improve your survey if you’ve done one before. It wasn’t just a ‘Survey 101’ course where you only find out the very rudiments.
I also really appreciated the bonus material, especially the planning tools and examples. And, it also helped me understand how to be more donor-centric in general!”
Christina Hoey
Donor Development & Database Manager Save the Children, New Zealand
This course is all about training you to be the smartest fundraiser you can be. It’s going to be great for you if:
The number-one benefit is that your organisation will raise more funds from every channel.
At the end of this online course, you will have most of the elements of your real Supporter Connection Survey. Depending on your organisational budgeting and approval process, you may have a completed and approved survey mailed or emailed and landing pages ready.
As well as understanding what the survey can do for you, by the time you finish, you will have in progress or completed:
But there are other even more important great benefits!
Our Fundraisingologist
All of your videos, course materials, and other bonuses are available online in your dedicated student area. Once the course is live, you’ll be able to access your course any time of the day or night. Your course will be available for 12 months from your date of purchase.
Yes, or you get detention. Just kidding. Not really, but you should try and complete one module per week to get the best benefit. Most courses are based around step-by-step progress, and some end up with a finished project (like our survey course).
Once each lesson is made available, you’ll be able to access the videos and course materials anytime you like in your dedicated student area. It’s online and you can access it day or night!
How powerful is the Supporter Connection Survey? Do you want to QUADRUPLE the value of your current database? Used wisely, these surveys can help you do that and more!
Donor surveys are common. There are three kinds. Each has its own merits.
This survey is not about donors in the plural. It isn’t about research. And it isn’t about leading people into donating (although it may still contain a financial ask).
It is about that individual who received the survey and completed it.
Supporter connection surveys are amazing because;
Nearly all donors in Australia, who have told charities they put the charity in their will, did so because of this type of survey. Well over half of all legacy leads are identified by these surveys. Most charities in Australia see these surveys as an essential and significant part of any bequest (legacy) program.
They can even be used as a case for support for major donor approaches!
If planned carefully, the questions are tailored nicely to reflect the donor’s answers in future campaigns, demonstrating how you care about that donor and that you really are listening.
Any mass donor communication program to wonderful donors that doesn’t have surveys is missing out. Potentially, missing out on millions.
These surveys – used wisely – could QUADRUPLE* the value of your donations from donors surveyed.
*The future value of potential legacies identified by nearly every one of these surveys we have ever seen dwarfs the previous annual income in donations from surveyed donors. However – you still must follow up these potential legators, and results will vary by charity.
The course is designed for one student. Each purchase is for one person to enroll in the course. Your email address will be your log in and you will be sent a password to access your individual student area.
If live webinars feature as part of your course access, only the enrolled student will be able to join the webinar.
You will be able to track your progress through a course, take quizzes as you progress and mark each module as complete.
You’ll get a certificate of completion at the end too!
If you’d like more than one person to access the course, we recommend you buy more than one seat to the course.
We love CFREs and work hard to ensure that continuing education points are available for all our webinars and courses.
When you complete the full course, you can apply for 13.5 Continuing Education Points. Our online student center has an easy points tracker that you can fill out as you progress through the course.
