Your invitation from Jeff Brooks to join this new online masterclass – Irresistible Communications for Great Nonprofits
I am going to reveal everything I have learnt in my 30-year fundraising career to enable you to write in a way that will dramatically increase donations to your organization. This is a self-paced on-demand course and you can start at any time!
This masterclass is available for US$397.
Dear Fellow Fundraiser
When I landed my first fundraising job 30 years ago I thought I was the bee’s knees.
I was regarded as a gifted writer at college and after college went into teaching English.
I taught the rules of grammar and composition to thousands of students. I struggled and sweated to make them understand and value good academic writing.
Then I became a fundraiser.
I couldn’t wait to apply my writing skills to raising money for causes that were desperate for funds.
But I got a shock.
The creative writing style that I had developed through college and into teaching didn’t work.
I found the ‘better’ I wrote the worse the results got.
My lowest point came when I had written a letter that I was convinced was brilliant.
I told myself I had finally got it right and that donations were going to flood in.
At that point, I felt like walking away from fundraising and going back to teaching.
Then something happened that saved my fundraising career and truly changed the course of my life.
Someone came to my rescue.
An experienced fundraiser and writer who took time to mentor me. He told me this:
“Like a lot of writers, you are obsessed with making your writing beautiful.”
You need to ease back on that. Beautiful copy doesn’t move the needle.
Instead, get obsessed with response numbers.
A writer who’s focused on the numbers will always do better than an artsy-fartsy writer who focuses on beauty.”
It wasn’t an easy change, but I shifted my approach. And my work got better and better. My career took off.
But if it wasn’t for that mentor I would have failed.
This will give you a shortcut to success.
Starting Monday November 6th I am going to start sharing my experience and knowledge in a detailed masterclass where I will reveal everything that I have learnt about writing to raise money.
More than this, I am going to incorporate learnings from the team at Moceanic, and their body of knowledge from every fundraising nation on Earth.
I am going to demolish all the preconceptions that hold fundraising back.
You see, the science often tells us the complete opposite of what seems common sense.
I want to ensure that you don’t fall prey to the misinformation out there – there’s a lot of it.
I still see organizations make the same mistakes that were being made 30 years ago when I started out.
Mistakes that are costing them thousands of dollars – and stopping the flow of funds to people, environment and other causes desperately in need of help.
That makes me really angry, especially when these are often household names, who should know better.
I intend to expose this misinformation over the four modules in the masterclass – so you are no longer caught up in the myths that destroy good fundraising.
And I am going to give you the means to argue your case – with facts to back it up – when you need to justify what you are doing to people (directors, board members and people in your team).
What I am going to show you in this masterclass is the result of decades of experience, discipline, and head-to-head testing.
I’m going to show you the methodology you need, such as testing to prove what you are doing is right.
I have personally been responsible for hundreds of tests, which give me an unrivalled level of knowledge. I am going to be showing you exactly how to carry out tests because this ability to test is a huge advantage over writers in any other sphere – business, journalism, academia………
Writers in most other writing disciplines are pretty much in the dark about their real effectiveness.
In fundraising, we know exactly how many donors respond to our messages. We know how much each one gave. We know how many gave again—and how much and how often.
With email we know even more, like how many opened our messages and how many clicked through to the website but still didn’t give.
When those numbers aren’t good, we know we have to change something.
So we are living with feedback.
This is just one of the areas that I am going to highlight in this masterclass.
Full Course Outline
You probably want to know exactly what is in the course.
Here’s the outline.
Module 1. A Step-by-Step Guide for Everyone Who Wants to Get It Right
In the first module I will show you
- The 4 basic characteristics of fundraising writing — why nobody else does them, and how to do it yourself!
- How to write the amazing loose structure that works so well in fundraising — that so many writers just can’t pull off because it’s not what they learned in school.
- The truth that almost nobody can believe. But you’ll believe it when you put it to work!
Module 2. What All Fundraising Is Always About: ACTION
Then in the second module, I will tell you about one of the fundraising brick walls I hit early. I thought fundraising was about facts. That if I could just give donors the right set of facts in the right way, they’d open their hearts and their wallets.
Nope. Fundraising is not about facts. It’s about action.
This module will show you, step-by-step, how to lead donors to action.
- You’ll know what the four critical elements of a fundraising offer are — and how to use them.
- You’ll learn the difference between a fundraising offer that has all the power of a damp sponge, and one that surges with a thousand volts of persuasive power.
- You’ll discover the lost art of offer building — which alone will put you in the upper echelons of fundraising writers.
- You’ll know the enemy of fundraising that scuttles nearly every project everyone else is doing.
Module 3. How to Tell the RIGHT Story to Motivate Your Donors
In the third module, I will be showing you How to Tell the RIGHT Story to Motivate Your Donors.
By now, I think everybody knows that you have to tell stories if you want to motivate donors.
But here’s the thing: You have to tell the right story. Otherwise, you’re wasting your time. And what the right story is might surprise you.
- You’ll learn how even the most dramatic story is probably irrelevant to virtually every donor — until you do one amazing thing to the story.
- You’ll know the topic that guarantees your reader will give you their full attention.
- You’ll gather a treasure chest full of storytelling techniques that will empower your communications.
Module 4. Deadly Myths in Fundraising, and the Friendly Facts that Actually Matter
Then in the fourth module I am going to get to work on the:
Deadly Myths in Fundraising, and the Friendly Facts that Actually Matter
I’m going to dig down so that
- You’ll discover the 6 myths that may be holding you back.
- You’ll know which myth is considered gospel truth by nearly everyone … and armed with the truth, you’ll be a star!
- You’ll discover the myth that can turn a fundraising program from working well to circling the drain within weeks of being put to work.
Bonuses & Extras
And more things you’ll learn in this masterclass!
- The 3 types of stories you can tell … only one of them actually works.
- The 2 magic words of fundraising (good magic and evil magic).
- The free tool that almost instantly makes your writing twice as effective.
- Discover the purpose of a paragraph in fundraising. (It’s not the same as what you’ve been told. This is a seemingly small thing that makes a lot of difference).
- 6 things that make it easier for donors to read.
- Awesome tips on how to brief others to write for you.
So that’s a brief outline of what I am going to be sharing with you but there is going to be lots more – and giveaways to aid your writing. There are also helpful bonus materials, including:
- Fundraising Offer Report Card
- 6 Free Online Tools to Improve Your Writing
- Prompts for Telling Great Fundraising Stories
- Fundraising Story Outline
- … and (a few other surprises)
100% Money Back Guarantee
We have a weird 30-day “some questions asked” guarantee…
If, within 30 days, you decide that this course isn’t for you, we give you your money back. “No questions asked!” as marketers always promise.
Well, actually … we will have a few questions. Not about what you did wrong … but rather, about what we did wrong.
Moceanic is still learning to be the best of the best in online training for fundraisers. We know there will be subtleties and unexpected complications. Your feedback helps make Moceanic better.
Your Communications Expert:
Jeff Brooks, fundraisingologist at Moceanic
My name is Jeff Brooks. I’ve been writing fundraising appeals — direct mail, email, radio, print ads, and more — for nearly 30 years. I have the gray hair and carpal tunnel to show for it.
But more important to you, I’ve raised millions of dollars for charities of all sizes.
Click Here to Read Even More About This Course and Why I Put it Together For YOU...
30 years on and millions of dollars of fundraising later I probably know as much as anyone on the planet about writing for fundraising.
It has always bothered me that there is a lack of training in a scientific approach to fundraising.
That having been in the game for 30 years I still see many of the myths that were around when I started out STILL being peddled.
That is why I have put this course together with the team at Moceanic.
To destroy those myths and to give you everything you need to write letters, web pages and leaflets that WILL produce your best results ever.
You are going to have me as your mentor when you sign up for this course – just like I had a mentor 30 years ago.
There isn’t a course on the planet, like this one, that will teach you the skills you need to communicate with donors in a way that will resonate with them – and substantially increase income.
Want to talk to Jeff to make sure the course is for you?
Just click this link and book a 25-minute FREE strategy call.
Here’s what EXPERT fundraisers have to say about Jeff
“Jeff Brooks is America’s top fundraising copywriter.”
– Tom Ahern, author, fundraising guru
“Jeff communicates in a clear way that’s easy to comprehend, as well as friendly. Plus, he brings personal experience and stories to the table, along with humor and candor.”
– Pamela Grow, fundraising consultant and author
“In a world where too many pay lip service to becoming ‘donor-centric’ while failing to put it into practice, Jeff gives us the ‘why’ and ‘how’ of creating copy that puts the donor first and foremost.”
– Roger Craver, author, The Agitator, direct marketing guru
“Jeff is insanely effective. He writes from the head to the heart.”
– Jerold Panas, Fundraising consultant, author of the bestselling fundraising book, Asking
What is Moceanic
Fundraising based on science – not hunch.
I’ve always been concerned at the misinformation in the fundraising sphere. Misinformation that can actually cause fundraisers to raise less, not more money.
That is why Sean Triner and myself got together with a bunch of the most experienced fundraisers on the planet to form Moceanic.
Here at Moceanic we are not holding anything back.
We have developed online courses and masterclasses – to give you and other fundraisers the highest level of knowledge available on the planet. So that you can always do the best for your cause.
I’ve never done an online course before. How does it work?
You’ll get to log in to your own student area and progress through the course online, step by step.
Each of the four modules has its own video. And there are lots of resources that you can view and download.
Our online courses are self-paced, so that means you can work your way through each step (or module) any time you want. And because it’s all online, you can access the information anytime you wish day or night!
How do I get started on the course?
Immediately after purchasing, you’ll be sent a private link where you can jump in and start the course as soon as it goes live. You’ll get access to the introductory video to start with, and then each week (or second week) you’ll get access to the next masterclass session. All recordings are available for you to view any time. You’ll have access for the next 12 months.
How much time do I need to allocate to do the course?
Each module has a feature video, extra resources and bonus materials. And there’s project work – where you get to work on your own communicatiions. You’ll want to allocate about 3 hours per module.
Can others on my team join the course or webinar that I have enrolled in?
The course is designed for one student. Each purchase is for one person to enroll in the course. Your email address will be your log in and you will be sent a password to access your individual student area.
If live webinars feature as part of your course access, or if you purchase individual live webinars, only the enrolled student will be able to join the webinar.
You will be able to track your progress through a course, take quizzes as you progress and mark each module as complete.
You’ll get a certificate of completion at the end too!
If you’d like more than one person to access the course, we recommend you buy more than one seat to the course.
If you want enroll five or more students, please contact us as special discounts may apply. (Multi-enrollment discounts may not be available in the initial early-bird or launch period because the course is already heavily discounted at that time!)
Can I earn CFRE credits for this course?
Yes, you’ll receive 11.5 CFRE Continuing Education Points when you complete the full course.