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Do I Still Love Premiums!? (2022 update added)

Direct Mail, Bequests and Legacies, Major and Mid Value Donors, Monthly Giving
Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016.  Also, direct mail is also the…
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Direct mail

Premium Direct Mail – Everyone Hates It!

Direct Mail
Premium direct mail – those direct mail packs with ‘gifts’ to donors and potential donors get a bad rap. Quite a few commentators think they are BAD. Looking at years of data in Australia and New Zealand we see that sometimes…
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