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The Easy Way to Raise More Money by Being Relevant to Each Donor

Maths of Fundraising
Want to know something about donors? A large majority of them (around 70%) will give the same amount (or very close to it) every time they donate. The percentage of donors who upgrade to meaningfully higher levels is small. (But…
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Book Review: Improve Your Fundraising by Tackling Your Own Issues First

Self-Care
Book review: Get That Money, Honey! By Rhea Wong There’s fundraising, and there are fundraisers. Fundraising doesn’t happen without fundraisers. As much as fundraising might seem like a big playbook of strategies that generate a mass of tactics, that’s not…
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Donor-Centered Fundraising: What’s It About Really?

Donor Love
What is donor-centered fundraising? It’s something that fundraising professionals talk about, but not everyone is clear about what it is. I want to share a definition of the practice from my perspective and opinion. It’s an approach to fundraising that…
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Fundraiser Asks: How Do I Tell Compelling Stories When Our Cause Has No “Happy Endings”?

Storytelling
Question from the inbox: Do you have any tips on storytelling when there is no happy ending? The disease that I fundraise for is terminal, aggressive, and traumatic. Every diagnosis is a death sentence, and the average life span from…
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Donor Advised Funds Are a Potential Fundraising Goldmine – If You Do the Right Things

Major and Mid Value Donors
Donor Advised Funds (DAF) in the USA and UK (called PAFs in Australia)  are a very big deal, and getting bigger. They have gone from being a sort of fringe way some donors gave, to a massive and important donation…
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Is This a Scary Monster for Halloween? Maybe Not So Much

Crises Fundraising, Maths of Fundraising
You’ve probably seen the panic. Numerous sources, including Giving USA, The Nonprofit Times, and others have pointed out the steep drop in fundraising revenue between 2021 and 2022. Adjusted for inflation, revenue dropped 10.5% in the US. We’ve only seen…
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5 Time Management Gems for the Busy Season (and One Piece of Bad Advice)

Time Management
It’s the busy time for almost everyone in fundraising. The make-or-break time of year where you hit budget – or not. You’ve been going full speed for several weeks, and you have a few weeks to go before you can…
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New Digital Workshop Is Taking People to New Places

Digital Fundraising, Fundraising Training Needs
You’ve seen this before: The digital hot-shot fires up his pitch for whatever it is he’s selling that promises to change the game for your fundraising. He talks fast and gives a lot of details that can be hard to…
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5 Common Mistakes That Can Trip Up Your Digital Fundraising

Digital Fundraising
Here are some extremely common and costly errors nonprofits make in their online fundraising. I’m bringing them up not to call anyone out, but to point out these common traps. They happen to a lot of fundraisers because they’re easy…
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4 Ways to Reclaim Your Productivity from Negative Emotions

Productivity, Self-Care
Remember that old thought experiment where you imagine you have a choice: A job where the work is fulfilling and the pay is great, but all your work is destroyed every day. You make no impact on the world. A…
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