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Why It’s Important to Love Fundraising

Donor Love
Like many Americans, I have an inexplicable love for baseball. One of my favorite things about baseball is how the players watch the game. When they aren’t on the field, they line up along the fence between the dugout and…
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Made to stick

Six Steps to Make Your Communications Sticky

Donor Love, Branding, Donor Psychology, Storytelling
How do you make sure that everything you write grabs the reader’s attention, engages them and makes something happen? After all, there is no point writing stuff that doesn’t have the desired outcome. Even if that outcome is to help…
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How to Prevent the Heartbreak of Boring Fundraising

How to Prevent the Heartbreak of Boring Fundraising

Writing
If you think you’re boring your audience, go slower not faster.  – Gustav Mahler (20th century Austrian composer) When I come across really boring fundraising copy, I think two things: The writer was rushed. And she doesn’t seem to care.…
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truth_wall

The Truth Well Told*

Digital Fundraising, Donor Psychology
Many charities shy away from the ‘bad’ their organisation tries to fix.  This is not facing reality, not telling the truth and not giving people the opportunity to make bad good. Here is a cracking example from Concern Worldwide of…
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Gift

Thank You For ‘Hanging Out’ With Me

Trends, Branding, Demographics, Direct Mail, Donor Love
By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…
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When My Mum Helped My Fundraising

Donor Psychology
Six years ago my mum helped me craft a little fundraising plan and story around my 40th birthday. The campaign was featured on SOFII, including the letter. Last week, mum was very ill so I got the next flight to…
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The Life You Can Save

Donor Psychology
As her mobile phone disappeared into her pocket a huge smile crept across Marie’s face.  She had to hold herself back from punching the air and cheering with delight. Marie had just landed a big, new client. But for quite…
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