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How to Raise Funds on Obscure Holidays and Awareness Days

Donor Psychology
July is National Wheelchair Beautification Month here in the USA.  It’s also Cord Blood Awareness Month. I’m not telling you this in order to mock these awareness holidays. There are no doubt quality nonprofit organizations that use these days to…
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How To Free Your Fundraising From The Destructive Power Of Committees

Fundraising
Raise your hand if you’ve seen the damage committees can do to fundraising. Keep that hand up if you’re on such a committee. Thought so. Committees are ubiquitous in our industry. And deadly. The committee that really screws things up…
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Why

Why Do You Do What You Do?

Donor Love, Donor Psychology
As I was working on some articles about story-telling, copywriting for your website and making your direct mail great I found I had to come back to the absolute fundamentals about why we in charities write anything at all. It…
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Gift

Thank You For ‘Hanging Out’ With Me

Trends, Branding, Demographics, Direct Mail, Donor Love
By reading my articles, I guess you care about making the world a better place and raising more money for the causes you care about. I am chuffed by the feedback I get from my updates (please send more –…
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The Easiest Case for Support

Direct Mail, Major and Mid Value Donors
Bas, a new fundraiser at a Dutch charity decided he needed to get out and meet some donors.   He looked at those donors who had given by direct mail since that was most of them.  The third donor he…
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Donor care

Fantastic Donor Care

Direct Mail, Donor Love
Everyone talks about stewardship and donor care, but great examples are actually pretty rare. But it is actually not that hard to ‘do’ great donor care. Nor is it that expensive. Looked at in another way, NOT doing donor care…
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Direct mail

Using URLs in Direct Mail

Digital Fundraising, Direct Mail
Thanks to Mike Linnemann from the University of Minnesota Foundation, and Tom Ahern, donor communications expert whose recent Twitter conversation inspired this blog. Direct mail is the largest source of new donors in most fundraising markets. Yet, even with an…
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OK, I Want to Mail More But…

A Great Mid Value Mail Pack Explained

Direct Mail, Major and Mid Value Donors
I asked Ruthann Richardson of Pareto Fundraising to tell us about a Great Mid Value Pack. My favourite mid value pack Looking at the current landscape of fundraising, I can’t help but think that the biggest opportunity for us, as…
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