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VIDEO: Does Fundraising Make You Feel Like a Used Car Salesman? GOOD!

Fundraising
Fundraising professional, meet Crazy Eddie. You probably aren’t going to like him. He’s loud and obnoxious. I mean, really REALLY LOUD and OBNOXIOUS. But Crazy Eddie can teach us fundraisers a thing or two, especially when it comes to that…
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Does Your Fundraising Secretly Say, “Don’t Bother Giving”?

Fundraising
Let’s say you go to a shoe store and find a perfect pair of shoes: comfortable, great looking, right style. You ask a clerk (“footwear specialists” they’re probably called these days) how much the shoes cost. “You can purchase footwear…
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What to Do When Donors Complain

Fundraising
Her voice was tight with panic. “We got a lot of complaints,” she said.  “A lot.  The Board is having a special meeting. I think they’re going to fire me.  You too.” We’d created a new direct mail fundraising campaign…
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The Surprising Secrets of Hyper-Personalization in Fundraising

Fundraising
Sean and Jeff talk about hyper-personalization — using data to speak more specifically to donors. The takeaway:  Not everything you can do to hyper-personalize is worth doing. Here’s a way to think about it: Most important form of personalization: Asking…
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pop art man singing 123rf

What Singing in a Swedish Choir Taught Me about Fundraising

Fundraising
I sing in a Swedish choir. I wasn’t expecting to learn anything about fundraising from the experience, but I did. I’ll show you what I learned. (It’s quite practical, I promise.). I’ll also show you some interesting things about Swedish…
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My Name is Simone Joyaux. And I win. But Not Quite.

Fundraising
My name is Simone Joyaux. I’m a white, heterosexual, well-educated, affluent woman. I win – except for my gender. It’s a disadvantage to be a woman in every country in the world and in every state in the US of…
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VIDEO: New US Tax Law: For Fundraisers, the Sky Is Not Falling

Fundraising, Major and Mid Value Donors
Claire Axelrad of Clairification talked with Jeff about the recent change in tax laws in the US. While many have predicted terrible drops in revenue from some donors because of changes in the tax code — Claire says, Chill out!…
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The Art of Not Being Clever in Your Fundraising

Fundraising
One of the reasons I like the Web: It’s helping kill off the Clever Headline. Google and the other search engines don’t understand puns. They don’t appreciate wordplay. They don’t admire a Joycean multilingual, triple-entendre, back-flip ironic headline. These things…
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Pop Art Two girls girlfriends talking

11 Ways to Beat the Odds and Raise a Lot of Money

Fundraising
Fundraising is just hard. Not only are you trying to persuade strangers to give you money for almost nothing in return — but you’re asking all that of people who are being asked by dozens of other fundraisers at the…
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The Fundraiser’s Number One Challenge: The Boss

Fundraising
Christiana Stergiou and Jeff Brooks, Fundraisingologists at Moceanic, discuss recent polling where professional fundraisers overwhelmingly cited interference from bosses — executive directors, presidents, board members, and other authorities — to be the most significant challenge they face in their work.…
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