If you’re in or near Seattle, or you can manage to get to Seattle, you don’t want to miss the St. Demetrios Greek Festival every September. The highlight of the Festival for me comes a few months before that, when…
Read MoreMatching Gift Appeals: How Many Is Too Many?
Be not afraid. That’s generally good advice, and it’s very good advice when it comes to matching gift offers. Matching gift appeals are maybe the easiest and most dependable way to increase response to your fundraising. It works any time…
Read MoreThe Surprising Fundraising Theme You Can Use in the Summer
One of the most important things you can know as a fundraiser is that you should always make your message more about the donor than about yourself. So just to keep you on your toes, I’m going to give you…
Read More9 Truths about Fundraising I Wish I Had Figured Out Sooner
One of the more disturbing things about spending decades in a career is looking back and remembering how incredibly wrong you used to be! So I’m going to give you a quick tour of some ways I used to be…
Read MoreTop 3 Reasons You Need a Monthly Giving Program Right Now
Monthly Giving (called Regular Giving on my side of the globe) is a way for donors to commit to give a set donation amount, each month, on an ongoing basis — usually debited from their bank account or credit card.…
Read MoreThe Miracle of Fundraising and How It Changes Everyone’s Life
I was standing in the dining room one evening when my cousin called. Bad news. His mother, my Aunt Ginny, was dead. It was completely unexpected. Nothing either of us could say would matter or even make sense, so he…
Read MoreHolidays That Boost Donor Giving — and the Rest You Can Ignore
I don’t want to dis on Valentine’s Day, but just a week later on February 23, it’s International Dog Biscuit Appreciation Day. And if you can stand all the excitement, February 26 is National Pistachio Day in the US, and…
Read MoreVIDEO: 6 Big Tips for Big Campaigns
Want to make an important direct mail campaign stronger? Sean and I have six big tips that can really super-charge response: Mail in a stand-out envelope — bigger, more colourful, not the usual!Use a matching gift offer.Enhance the pack in…
Read MoreVIDEO: How to Tell Your Donors They’re Changing the World
Sean and I decided to explore the importance of thanking — in life and in fundraising — by looking into our own mailboxes at what some of our favorite charities have done to thank us. Be inspired by some of…
Read MoreVIDEO: 5 Steps to Your Best Year Ever
Are you ready to make the coming year your best fundraising year ever? Now is the time to start, and there are a few things you can do to set up success throughout the coming year — and beyond. This…
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