Some bosses are about to cripple their charity’s future with one bad decision around COVID-19. Make sure your organisation is not one of those victims. What can your cause expect (or may be experiencing) as COVID-19 spreads around the world?…
Read MoreVIDEO: Bass Players and Fundraisers – the Real Thing
I play the double bass. That’s the biggest, lowest string instrument in the orchestra. It’s the one that rests on the floor while the player stands or perches on a tall stool to play. Yep — that’s me. Let me…
Read MoreHelp! I Did Everything Right, but My Fundraising Still Didn’t Work!
It’s so exciting to watch: Someone gets some solid fundraising advice. They put it to work. Results come in: “We doubled the response!” I hear about this a lot. Really, a lot. Doubling. Tripling. Even more. But not always. Now…
Read MoreVIDEO: Fundraiser’s Guide to the Australian Fires — and Other Disasters
The Australian multi-state bushfires are an emergency of mind-boggling proportions. It calls for response. And donors around the world are responding. Emergency fundraising is different. It has its own “rules” and calls for a rather different strategy from normal fundraising.…
Read MoreThe Biggest Challenge in Fundraising Revealed – It’s Not What I Thought
I recently asked our members and other friends a question: What is your biggest fundraising challenge? I asked this not just because the team and I are curious (and we are!) but because it will help us create material (blogs,…
Read MoreWhat NEVER to Cut from the Fundraising Budget — and What’s Okay to Cut
Sooner or later in almost every fundraiser’s life the memo comes: You must cut your fundraising budget! It’s probably not a good move, because fundraising is the lifeblood of most organizations. But let’s be realistic — when times are tough,…
Read MoreAlmost Everything I Know About Fundraising I Learned from Christmas Carols
The Holidays are such a fun time of year. One of the best things, as far as I’m concerned, are the songs we sing during the Holidays. Sure, you’re pretty sick of them by the end of December, but they’re…
Read More7 Super-Scary Fundraising Myths for Halloween
I’m not one of those people who likes to be scared. I avoid horror movies. And the only things I really like about Halloween are the kids in funny costumes. And the candy. But it’s that time of year, so…
Read MoreDon’t Let “Excellence” Intimidate You! You Can Be Excellent!
At one of our Moceanic Office Hours sessions (held for members of The Fundraisingology Lab), I was talking about the disturbing trends in fundraising: Dropping response rates, rising costs, shrinking retention. Then I noted that these are industry-wide numbers; many…
Read More26 Tips for More Effective Fundraising Writing
1. Write the call to action (the reply device or landing page) first It’s very un-Zen to say it, but fundraising is more about the destination than the journey. You’re going to arrive a lot more successfully when you know…
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