The Easiest Case for Support
Bas, a new fundraiser at a Dutch charity decided he needed to get out and meet some donors. He looked at those donors who had given by direct mail since that was most of them. The third donor he…
Read More
Is Fundraising Unique in Different Countries?
Learning and sharing across three continents! This ‘winter’ I have headed North. Very north, in fact, starting in Alaska. I am writing this on the plane from Vancouver. I put ‘winter’ in quotes because the big advantage of crossing the…
Read More
Great Donor Care from Amnesty International
You know how we all worry about overheads? Well, Josh O’Rourke, a relationship fundraiser from Amnesty International Australia had a good approach with one of his mid-value donors. Having met up with a mid-value donor who had ‘only’ ever given…
Read More
The Most Powerful Fundraising Tool in the World
Understanding Donors The most important asset a fundraising organisation has is its database of supporters. But only if it is actually recording useful information. Luckily, most organisations record main contact details plus transactions. In other words, you know where someone…
Read More
Fantastic Donor Care
Everyone talks about stewardship and donor care, but great examples are actually pretty rare. But it is actually not that hard to ‘do’ great donor care. Nor is it that expensive. Looked at in another way, NOT doing donor care…
Read More
Using URLs in Direct Mail
Thanks to Mike Linnemann from the University of Minnesota Foundation, and Tom Ahern, donor communications expert whose recent Twitter conversation inspired this blog. Direct mail is the largest source of new donors in most fundraising markets. Yet, even with an…
Read More
Pareto Principle and Direct Mail
I’ve reminded you all about the Pareto Principle, and written about Pareto2. It’s all well and good in theory. But how can it be applied in practice? One of the most obvious applications is when targeting and budgeting in direct…
Read More
A Great Mid Value Mail Pack Explained
I asked Ruthann Richardson of Pareto Fundraising to tell us about a Great Mid Value Pack. My favourite mid value pack Looking at the current landscape of fundraising, I can’t help but think that the biggest opportunity for us, as…
Read More
Are Millennials Really Worth Targeting for Fundraising?
We all want younger donors. But is it worth the investment? Certainly, it is for donors around the 40-year-old mark – face to face (direct dialogue) has done really well there getting millions of people around that age to give. But…
Read More
What Works on Facebook: Old Fashioned Direct Mail Offers
It is great to see that the techniques we learned in direct mail seem to apply in the digital space too. I reckon that in direct marketing, nothing has actually changed in how the ‘offer’ works. Just we deliver it…
Read MorePopular Posts
-
How to Respect Your Time, and Help Your Boss and Colleagues Respect It Too
-
7 Ways to Encourage Your Donors to Upgrade Their Giving
-
Discover the Power of Inclusive Fundraising for ALL Donors
-
Worried about “donor as hero” fundraising? Here’s another way to think about it
-
The Overhead Myth, and the Pie Chart Solution
