The Blithering Nonprofit Executives decide they can make direct mail a lot better by making a few much-needed “reformations.”
- Communicate a lot less often!
- Get rid of all that syrupy emotion and instead use facts and stats!
- Replace the boring old letter with a cool-looking brochure!
- Stop communicating with the top donors!
You might recognize these ideas, as they are brought to the table on a regular basis.
Be careful about what the Blithering Nonprofit Executives want to do. They can do deep and long-lasting
damage to your fundraising.
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