The Blithering Idiots decide they can make direct mail a lot better by making a few much-needed “reformations.”
- Communicate a lot less often!
- Get rid of all that syrupy emotion and instead use facts and stats!
- Replace the boring old letter with a cool-looking brochure!
- Stop communicating with the top donors!
You might recognize these ideas, as they are brought to the table on a regular basis.
Be careful about what the Blithering Idiots want to do. They can do deep and long-lasting
damage to your fundraising.
Want to know what really works in direct mail fundraising? Take our online course, 7 Steps to Creating Record-Smashing Direct Mail. It’s your hands-on workshop in what works, how to do it, and how to apply these truths to your cause! It’s available when you join The Fundraisingology Lab.