Two blithering idiots … old farts … excuse me, make that nonprofit leaders — the kind of people who make a lot of decisions in fundraising these days (though not a whole lot of the actual work), brainstorm the content of their donor newsletter.
We at Moceanic managed to record the video of their web conference, and share it with you as a warning: Don’t let this happen to you and your newsletter!
A well-built donor newsletter can raise a lot of funds — and really improve donor retention. Because it meets the needs of donors. It makes them glad they gave … and more likely to keep on giving.
But none of this is likely when your newsletter is based on the opinions and likings of people who don’t know the sometimes counterintuitive truths about what makes a donor newsletter work.
You can resist the uninformed direction of blithering idiots (who can be found in all ages, backgrounds, genders, and IQ levels) by knowing the facts.
This is why you should join The Fundraisingology Lab and get access to Tom Ahern’s powerful Moceanic course, Making Money with Your Donor Newsletter.
It could be one of the most important and impactful decisions you make this year.
And when they see the results, even the blithering idiots will thank you for doing the right things in your donor newsletter!