Newsletter Master Tom Ahern reveals six concrete, simple things you can do to improve the results of your donor newsletter.
Drawing from tested, proven approaches learned by fundraisers through the years, he’ll show you how these things will help bring in more donations, and improve overall donor retention:
- Put it in an envelope.
- Put on that envelope the phrase “NEWSLETTER ENCLOSED” (or something similar).
- Give your readers the Gift of Joy — make them happy they gave to you and happy they’re reading this newsletter.
- Write powerful headlines.
- Use strong photographs.
- Stay away from statistics. Tell stories!
Do these things! Watch the results.
You’ll be glad you did.