Newsletter Master Tom Ahern reveals six concrete, simple things you can do to improve the results of your donor newsletter.
Drawing from tested, proven approaches learned by fundraisers through the years, he’ll show you how these things will help bring in more donations, and improve overall donor retention:
- Put it in an envelope.
- Put on that envelope the phrase “NEWSLETTER ENCLOSED” (or something similar).
- Give your readers the Gift of Joy — make them happy they gave to you and happy they’re reading this newsletter.
- Write powerful headlines.
- Use strong photographs.
- Stay away from statistics. Tell stories!
Do these things! Watch the results.
You’ll be glad you did.
Want to know more about creating super-effective donor newsletters? Check out Tom Ahern’s course Making Money With Your Donor Newsletter. It is available for all members of The Fundraisingology Lab. Uncover the secrets and strategies from the leading evangelist of great donor newsletters – and discover how you too can create successful donor newsletters that will raise tons of new giving from your EXISTING donors.