Do you ever get the feeling that if you could just talk directly with each of your donors, most of them would gladly give? That is mainly true. Most of your donors want to give. They believe in your cause…
Read MoreHow Greed Can Undermine Your Monthly Giving Program
Greedy? Who me? In a recent #monthlygiving post on the Moceanic members-only Facebook group, Julie Cooper posted this: “This afternoon I got a call from a well-known mega nonprofit to upgrade my giving to monthly. As typical, they hired a…
Read MoreThe Challenge with the Phone and Fundraising
The telephone is one of the most important tools fundraisers have. It truly is a wonderful machine, because it allows us to speak with our lovely donors for little cost. But there’s a problem. Quite often we simply can’t get…
Read MoreReally Integrating Direct Mail with Major Donors and Bequests
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
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