Quiz question: Who is most likely to donate $5,000? Picture this scenario. You have two donors. Donor A Kate (and her husband, Clarke). In their mid 40’s, with two kids. They donate automatically every month through their credit card. They…
Read MoreReally Integrating Direct Mail with Major Donors and Bequests
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
Read MoreMake More for Your Cause with the Pareto Principle
When we founded Pareto Fundraising, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will…
Read MoreYour Definitive Guide To Face-To-Face Fundraising
Please click here to get a PDF of Your Definitive Guide to Face-to-Face Fundraising sent to your inbox. Face-to-face has been a great way to find new supporters and raise money. But is ‘face-to-face’ monthly giving acquisition a worthy strategy…
Read MoreHow Many Times Can You Mail Your Donors Before They Rise Up And Kill You?
So how often should you mail? Pareto Fundraising, the company I co-founded before Moceanic, looks at data and tries to work out what the optimum communications program should be to maximise lifetime value from donors. Donors are very expensive to…
Read MoreWhat is Essential Data to Capture and Why?
It’s called “rage giving” — impulsive donations to organisations seen as resisting the agenda of US President Trump. It has resulted in an astounding outpouring of philanthropy for some organisations: The American Civil Liberties Union has raised more than $80…
Read MoreMagical New Survey Type Can Power Fundraising Growth for Years to Come
Thanks for all the fantastic messages from the Moceanic fundraising community. I’m feeling very welcome — thank you! One of the things I’m most excited about at Moceanic is sharing knowledge and learning even more about fundraising… Moceanic is all…
Read MoreShould My Pareto Score Worry Me?
Should you be concerned about your Pareto ‘score’? Following a post on Moceanic Facebook about the Pareto Principle, Daniel Peyton from Habitat for Humanity asked me if there was a Pareto split that a charity fundraiser should be concerned about. For…
Read MoreFundraising in Australia From Individuals: a Lovely Infographic
Every year loads of wonderful Australian and New Zealand charities collaborate on learning about their market together. Here is the infographic summary for Australia. Useful abroad too! And if you are based in Australia or New Zealand, click here to…
Read MoreHow Accurate is the Pareto Principle?
Hopefully, you know all about the Pareto Principle, also known as the 80/20 rule. In fundraising, it means concentrating more resources on the 20% of people who would, theoretically, give you 80% of your future revenue. Pareto2 (Pareto…
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