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Posts by Jeff Brooks

Fundraisingologist at Moceanic

Jeff Brooks is a Fundraisingologist at Moceanic. He has more than 30 years of experience in fundraising, worked as a writer and creative director on behalf of top nonprofits around the world, including CARE, St. Jude Children’s Research Hospital, Dana-Farber Cancer Institute, Feeding America, and many others. Jeff is the author of three books about fundraising and blogs at Future Fundraising Now. Moceanic blog readers can benefit from his experience by reading his articles or by joining his on-demand fundraising courses. He is also a coach and available for bookings in the Coaching+ program to help with your fundraising project and work hands-on directly with you.

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The Type of Board Member Who Can Transform Your Fundraising (In a Good Way)

Boards and Fundraising
One of the best things you can have as a professional fundraiser is a board member who is also a professional fundraiser. Why would you need that? After all, you’re really good at your job! Do you need more help?…
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These Questions from the Pros Can Help You Land Your Fundraising Dream Job

Nonprofit Jobs, Workplace
Here’s something to consider:  A job interview goes both ways. That is, the interview is not just a way for a prospective employer to learn about you … … it’s also a way for you to learn about your prospective…
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5 Ways to Get More Done by Working Less

Self-Care
Getting enough rest is critical to staying energetic, focused, and successful in your work. After all, even God is reported to have taken a day off after six straight days of hard work creating the universe! When you have a…
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Why It’s So Hard to Tell Stories – and How to Make It Easier

Storytelling
Stories can be fundraising magic. You know that. What doesn’t get said out loud often enough is this: Stories can be difficult to tell! When they’re done well, they come across as effortless, almost as if all someone had to…
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4 More Costly Fundraising Myths, and the Truths That Can Set You Free

Fundraising Myths
Ready to raise more money? Here are some more commonly held fundraising myths that could be holding you back. Myth: Direct mail is dying They’ve been saying this since before the invention of the postage stamp. It’s usually said by…
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Does Your Fundraising Include or Exclude? (It Matters!)

Equality
Imagine this: a nonprofit arts organization that had a sign outside their venue saying: “Wheelchair users not welcome.” That would be reprehensible. And in many places, illegal. An organization that would do that would clearly have its basic values twisted…
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2 Fundraising Myths You Can Easily Avoid

Fundraising Myths
Don’t believe everything you hear. I realize I hardly need to tell you such an obvious piece of advice. But there are a lot of beliefs about fundraising that can really hurt your program. These things keep getting repeated, year…
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Discover the Power of Inclusive Fundraising for ALL Donors

Demographics, Donor Love, Inclusivity
Here’s some good news for fundraisers: If you make your fundraising work for everyone, regardless of their visual acuity, reading ability, attention, or knowledge and expertise — you make it better for everyone else too. That means when you write,…
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12 Ways to Get “Unstuck” When You’re Struggling to Be Productive

Self-Care
It’s not just you! Feeling “stuck” while you are trying to get your work done is something everyone faces at some time or another. Here are some ways you can deal with that feeling and get back to that sense…
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Fundraising and Communications: How Not to Be the Cats and Dogs of the Nonprofit World

Branding, Workplace
Cats and dogs: We expect them to be lifelong enemies, always in conflict. That’s how it is much of the time. But in some cases, they peacefully co-exist. Sometimes, they really love each other. In the fundraising world, we have…
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