Soi Dog Foundation

Superb Customer Care: I am Great!

Digital Fundraising, Donor Love
Well, according to Soi Dog Foundation I am – and so are all their other donors. I got this email (click to enlarge) thanking me for my support; it has a lovely video and great copy. And then when I…
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Soi Dog Foundation

What Works on Facebook: Old Fashioned Direct Mail Offers

Digital Fundraising, Direct Mail
It is great to see that the techniques we learned in direct mail seem to apply in the digital space too. I reckon that in direct marketing, nothing has actually changed in how the ‘offer’ works. Just we deliver it…
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