Are premium direct mails still pulling their weight in donor acquisition? Direct mail, and in particular, premium direct mail, provided the largest source of new ‘one-off’ donors in Australia and New Zealand in 2016. Also, direct mail is also the…
Read MoreNine Ways to Beat Burnout, Even This Year
If you’ve been through a pregnancy — even if only via a partner or family member who was pregnant — you know just how long nine months can be. It’s a taste of eternity. And not the good kind. So…
Read MoreBOOK REVIEW: Orbiting the Giant Hairball
Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace by Gordon MacKenzie I read a lot of books that are meant to make me better at my work. You probably do too. Every fundraising book I can…
Read MoreAll You Need Is Love: Nearly Everything I Know about Fundraising I Learned from the Beatles
One of the great things about fundraising is you can find the information and inspiration you need just about anywhere. I’ve found a treasury of fundraising wisdom in the work of the Beatles … When I’m Sixty-Four By a wide…
Read More26 Tips for More Effective Fundraising Writing
1. Write the call to action (the reply device or landing page) first It’s very un-Zen to say it, but fundraising is more about the destination than the journey. You’re going to arrive a lot more successfully when you know…
Read MoreEffective Fundraising Is Always a “Choose Your Own Adventure” Story
Remember those Choose Your Own Adventure books? They are kid-fiction adventures that originated in the late 70s. Each book is narrated in the second person — you — and offers periodic decision points for the reader. It goes something like…
Read MoreBananas and Direct Mail Fundraising: 3 Easy Improvements
I bet you didn’t know there’s another way to peel a banana. Not just another way, but a far better way that’s easier, less messy, and leaves you with more yummy banana to eat. How often do we get to…
Read MoreThe Beauty of Ugly Fundraising
How many times have you heard people complain about fundraising — especially direct mail: It’s so ugly! In fact, you’ll often hear the hypothesis that if it weren’t ugly, it would work a lot better. As if the problem is…
Read MoreVIDEO: Adrian Sargeant Reveals How Fundraising Meets Human Needs
Professor Adrian Sargeant of The Philanthropy Centre describes research into some of the human needs that charitable giving can help people meet: Connectedness Autonomy Competence Growth Purpose in Life Self-acceptance When fundraisers aim their strategy and messaging at these fundamental…
Read MoreVIDEO: Does Fundraising Make You Feel Like a Used Car Salesman? GOOD!
Fundraising professional, meet Crazy Eddie. You probably aren’t going to like him. He’s loud and obnoxious. I mean, really REALLY LOUD and OBNOXIOUS. But Crazy Eddie can teach us fundraisers a thing or two, especially when it comes to that…
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