Fundraisers can spend a lot of time asking “Where can I find some major donors?” They can spend enormous resources searching for these loving and generous people in all kinds of places. Clever fundraisers do it the easy way: They start…
Read MoreFinding Your Best Donors with the Secret of “Pareto Squared”
If you are a fundraiser, you probably already know all about the Pareto Principle or 80/20 rule. This rule tells you that 80% of revenue will come from 20% of your donors. But you might not yet have heard about…
Read MoreReally Integrating Direct Mail with Major Donors and Bequests
I believe the new big thing for charities (and something Roger Craver of The Agitator has pointed out) is something really old-fashioned: talking to your donors face to face. Especially mid-value donors and those considering making bequests. The charities that…
Read MoreWhy Your Boss Is Wrong – Long Letters Do Work Better In Fundraising.
Aunt Ruth was smiling. Aglow with happiness. I couldn’t figure it out. My 79-year-old aunt had just brought in the day’s mail. There was a lot of it, including several fundraising appeals. She threw one away unopened. The others she…
Read MoreOK, I Want to Mail More But…
Sometimes when I tell fundraisers they should be mailing their donors more, they say something like this: “I don’t have the time or bandwidth to create new offers, find more stories, and do all that work needed to get more…
Read MoreSave the Snails Hyper-Personalisation In Action
Hyper-personalisation is a phrase coined by fundraising author Mal Warwick. He used it to describe going well beyond normal personalisation in direct marketing. It is all about asking donors questions and reflecting their answers back to them. Using this technique…
Read MoreThe Data Does Wonders, But Only If You Use It
When I tell people about our Supporter Connection Survey, one of the most common questions I’m asked is this: What exactly do I do with the data we gather? Let me give you a quick look at how to handle…
Read MoreThis Survey Type Is Better Than Almost Anything Else You Can Do in Fundraising
One of the first things I learned about when I joined Moceanic a few months ago was an amazing fundraising technique we called the Supporter Connection Survey. I was blown away… But now I’m even more blown away because I’ve…
Read MoreHow Your Best Fundraising Turns into Junk Mail When You Aren’t Looking
Are you worried your organization might be sending out junk mail? Here’s a quick way to find out. Check any of these statements you agree with: ❒ Our mail annoys our donors. ❒ I wish we didn’t have to ask…
Read MoreHow To Ask Every Donor The Right Amount
Or: How to Avoid Looking Like You Don’t Know Your Donors In this blog, I refer to the gift ask chart. You can get your own gift ask chart to download as an excel file. Just click here. What’s worse…
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