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Weird and Amazing Direct Mail

Direct Mail
Jeff Brooks and Sean Triner, Fundraisingologists at Moceanic, look at some of the odd and unintuitive things that make direct mail work better. You might be surprised! Your boss will be surprised! Find out some other weird and amazing best…
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Why Direct Mail is SO Powerful: Even Now

Direct Mail
Harvey McKinnon, Harvey McKinnon Associates, and Sean Triner, Fundraisingologist at Moceanic take a close look at direct mail, the most important source of donors and donations in most countries around the world. Direct mail not only raises a lot of…
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Use Postage to Maximize Impact in Direct Mail Fundraising

Direct Mail
It’s easy to get so caught up in the creativity of a direct mail pack that you forget one of the most fundamental facts about it: It’s a piece of mail that goes through the postal system. And that means…
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What to Do When the Fundraising Experts Are Wrong

Direct Mail
Every once in a while, I hear from a fundraiser who says something like this: Our direct mail is not at all the way you say it should be. It’s wordy, complicated, and written at a very high reading level.…
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How to Raise Money without Sending Out Junk Mail

How to Raise Money Without Sending Out Junk Mail

Direct Mail
People really hate junk mail. Never mind the ways direct mail creates jobs, fuels economic growth, and funds good deeds. The problem has more to do with sheer volume: the average U.S. adult receives 41 pounds of junk mail a…
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Using Christmas or Holiday Campaigns to Deepen Donor Relationships

Direct Mail, Major and Mid Value Donors
In some countries, and for some charities, Christmas (or Holiday) appeals are the biggest fundraisers of the year. They also offer a wonderful opportunity to strengthen relations with some of your most generous and wonderful donors. Try these ideas for…
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How a Smart Fundraiser Turned a $2,000 Donor into a Source of $60,000

How a Smart Fundraiser Turned a $2,000 Donor into a Source of $60,000

Direct Mail, Fundraising, Major and Mid Value Donors
You know how we all worry about overheads? Well, Josh O’Rourke, a relationship fundraiser from Amnesty International Australia, had a good approach with one of his mid-value donors. Having met up with a mid-value donor who had given gifts up…
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What would it look like if Shakespeare Wrote about Fundraising

If Shakespeare Wrote about Fundraising

Direct Mail, Major and Mid Value Donors
It would be a tragedy! And it might look like this … The Capulets (The DMs) In the red corner, we have the mass-marketing Capulets. The direct marketeers (DMs). They look after the majority of donors. They deliver mass-produced communications, but…
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Do long letters in fundraising still work?

The Weird Power of Long Fundraising Letters

Direct Mail, Donor Psychology, Major and Mid Value Donors
Long letters work better. But don’t just take it from me. Dr Barnardo wrote a four-page appeal letter in London in the 1880s using classic direct mail techniques: Underlining, urgency, dollar handles, specific ask and a clear reference to what…
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The Missing Millions in YOUR Charity’s Database

Direct Mail, Major and Mid Value Donors, Maths of Fundraising
You could be raising a lot more money than you are. Maybe millions more. Where are these missing millions? In your database. Really. It’s the money people would donate if only you gave them the right opportunity. The problem is…
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